Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Measure Jordan Tips 95

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. Watch the video clip “How do we work better with nonprofits? And a lot comes down to the systems. How do we tie that data together?

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Demographics Build Social Green 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2009

Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact. Tags: metrics. The most interesting part of Webinars is the q/a. If we concentrate on our influence, we forget the end goal.

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Influence Measure Impact Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Readers suggested humorous names for these bands like – “Radicchiohead” and “Lady Bah Bah.”

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Measure Relationship Metrics ROI 67

Media Cause

NOVEMBER 5, 2021

Heeding our own advice, we have been helping a number of clients to get up and running with new GA4 properties, the tags they’ll need to deploy the GA4 code through Google Tag Manager or walking them through the steps of adding the GA4 directly to their website’s pages (not a method we would typically recommend, but that’s a whole other blog post!).

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Analytics Google Story Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

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Metrics Benchmark Facebook Experiment 97

Care2

OCTOBER 19, 2010

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).   Do you need it?

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Metrics Bookmarking Analysis Feeds 71

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Tags: Nonprofit Benchmark Studies. Don’t know where to look?

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Benchmark Measure Organization Convio 71

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. A donation form submission might be the trigger that tells Google Tag Manager to track that action.

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Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

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Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.  tags: blogging nptech ).    What a combination!

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Metrics ROI Community Help 56

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

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Metrics email Campaign Rate 53

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. It all starts with measuring your own performance. Tags: 10NTC 5 questions NPTech NTEN Fundraising. Speaker: Steve Maclaughlin, Blackbaud.

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Benchmark Metrics Question Online 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. Tags: ROI. This week's theme is social media ROI.

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ROI Social Media Metrics Conference 78

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. Common measurements include: Time spent on your site.

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Grant Google Problem Analytics 98

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Full-scale, extensive rebranding projects can carry expensive price tags. Consider creating a detailed timeline for rebranding.

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Nonprofit Audience Library Research 119

Qgiv

JULY 21, 2022

Your header should also include a short tag line. If you don’t have a tag line already established, think about how you would explain your nonprofit’s core mission in a short, catchy phrase. On every post you create, you’ll be able to see engagement metrics, such as impressions, click-through rates, shares, reactions, and comments.

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Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Tags: facebook. The nonprofit doesn't have to do all the heavy lifting. What do you think?

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Washington Metrics Facebook Donor 85

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Think beyond higher revenue.

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Measure Fundraising Analytics Channel 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the engagement in the comments, with people tagging each other.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. The tricky part is, of course, measuring it. Measure success through awareness, not dollars. So how do I measure this? More on this: [link] ). Good question!

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ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. The Four I’s of ROI.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

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Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? The NpTech Tag started as an experimental community tagging project in 2005.

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Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

For Next Week's NpTech Tag Summary. Or more specifically, the limitations of using tagging in managing large collections of photographs in institutions. " The Giving Carnival: Edition 5 was about how to measure social impact. Technorati Tags: stopcyberbullying NTC is just days away!

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Nptech Tag Ning Machinima 50

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Open Source 150

Wild Apricot

DECEMBER 9, 2009

The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? Tags: Non-profit technology nptech Social networking Twitter analytics social media. And what can you do with those numbers? Let’s look at Twitter, for example.( read more ).

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Analytics Twitter Social Media Social Network 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ). World Resources Institute - two of the most savvy and smart nonprofit social media practitioners who are also metrics geeks.  tags: microblog analytics ).

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). The same holds true for two other financial metrics, gross margin and net profit. Tags: ROI.

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Measure Time Org Social Media 50

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

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Web Bookmarking Metrics Analytics 114