Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

While waiting for my plane this morning before dawn, I scanned my Twitter stream thinking that a jolt of caffeine and Twitter would wake me up while I did my morning 20 minute information grazing routine, finding good stuff, retweeting, bookmarking and sharing. And metrics geeks, how should I track this? Tags: twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. A few points about social media metrics. More on that later.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. How could I have done a better job of measuring its success?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Six Recommendations For Measuring Your Success by Avinash Kaushik. Use a social bookmarking plug-in like Add This so people who like your work can easily share with their network. Not sure what Social Bookmarking is? Check out a great video by Common Craft : Social Bookmarking in Plain English. Not sure what RSS is?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Twittered - for velocity.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Luckily enough, one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. What metrics? but now that we???ve The case I???m Stop: Hammer-Time!

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