Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Association Analytics

JULY 22, 2021

Measure Progress: Stay on top of your data. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). It’s an easy way to collect phone numbers for your database. Time spent on data management may vary based on your association’s activities.

Data 169

Data Analytics Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” This number will be displayed *publicly* below your total likes (fans)!!

Metrics 129

Metrics Facebook People Change 129

sgEngage

JANUARY 30, 2024

Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes. You can use this information to identify trends and patterns in donor sentiment.

Tools 90

Tools Donor Fundraising Survey 90

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Saleforce Nonprofit

APRIL 19, 2021

While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect. When there is a challenge to solve that involves multiple teams, is it easy to find and share data? Where are you on the spectrum? Are we confident about what drives our fundraising results?

Digital 116

Digital Question Mentoring Michigan 116

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. Powerful platforms like Bloomerang also allow you to create donor segments for more targeted research and communications, view donor engagement and generosity metrics per supporter, and track fundraising campaign progress. Email marketing software.

Strategy 109

Strategy Develop Fundraising Nonprofit 109

Bloomerang

NOVEMBER 10, 2023

Follow up with a phone call, thanking them for past engagement and discussing what they love about your mission. Make one last phone call. Make phone calls. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics.

Gift 105

Gift Raise Guide Relationship 105

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Experience Our Nonprofit Event On-Demand. Virtual Fundraising Event Planning and Execution.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

Whole Whale

SEPTEMBER 8, 2023

Evaluate telethons and phone banks – what makes people donate on the spot? Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

Report 52

Report Project Effective Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Qgiv

JANUARY 24, 2024

When was the last time you didn’t have your cell phone on you? With the right email marketing software, you can send targeted appeals to specific audiences, keep donors updated on events, and track crucial metrics like open rates and click through rates. It streamlines giving and makes donating a breeze. And the list goes on.

Practice 52

Practice Strategy Guide Fundraising 52

Bloomerang

AUGUST 30, 2023

In a text-to-give campaign, donors will text a keyword to a phone number assigned to your nonprofit. The system should have anti-fraud measures in place and be PCI-compliant. Website analytics tools enable you to track metrics such as time on page, bounce rates, and conversion rates for different pages.

Software 96

Software Guide Fundraising Platform 96

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. This way, attendees can begin and close out their auction experience with ease right from their phones.

Virtual 70

Virtual Build Stream Software 70

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Set up face-to-face meetings or phone calls to ask contacts to donate. If a candidate won’t run again or if a political committee for a ballot measure or some other effort is winding down, approach them about distributing some funds to your charity.

Fundraising 336

Fundraising Mail Law Donation 336

Qgiv

JUNE 23, 2021

That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. So to gauge effectiveness look at the following metrics. Must-know metrics. This metric speaks to the effectiveness of your ad and your ability to target your desired audience.

Practice 52

Practice Marketing Fundraising Social Media 52

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. It’s important to both rethink what’s possible, and what you’re really measuring.

FAQ 58

FAQ Organization Analytics Google 58

Bloomerang

JULY 5, 2021

mailing address; phone number; tax identification number). Ready to adopt a more human donor loyalty philosophy and wrap it into a written strategic plan that holds people accountable for seeing it through and measuring success? Establish clear success metrics. Include multiple ways to give (e.g.,

Donor 142

Donor Strategy Retention Relationship 142

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. Answering the phone when donors call and calling them back as soon as possible if you miss their call . Phone calls or text messages. Keep track of your retention rate and other engagement metrics. This might include: .

Relationship 102

Relationship Donor Build Tips 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Learning and Results: Momsrising.

Social Media 97

Social Media Training Train Network 97

Connection Cafe

SEPTEMBER 10, 2013

Here are some ways you can do this for your nonprofit organization: Take a look at your fundraising efforts so far, measuring your fiscal year results over the previous fiscal year. Given the above analysis, do you need to adjust the strategy for year-end mailings, phone-a-thons, and email appeals?

Reflection 33

Reflection Time Evaluation Metrics 33

CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. Prioritize Using a Fundraising Plan. Fundraising Goals.

Calendar 98

Calendar Template Guide Fundraising 98

NTEN

JULY 19, 2011

Digital activism has never been about the tools, just as 20th century activism was never about phones, radio or television Digital activism has never been about the tools, just as 20th century activism was never about the tools of phones, radio or television, and pre-20th century activism was never about the printing press or the telegraph.

Journal 82

Journal Sound Digital Campaign 82

Tech Soup

JANUARY 19, 2016

That may be why technology (for example, rapid mobile phone adoption worldwide) may be so important for realizing the new goals. While the UN is still developing specific metrics for the goals, The Economist has already described the goals as "ambitions on a Biblical scale." I'll say more about that below.

National 36

National Global Philanthropy Myanmar 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. What needs to change?

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Everyaction

APRIL 25, 2018

This requires a database that can easily track a large number of students and measure their participation in a variety of different activities. For most college students, their cellphone never leaves their side - 94% even want to use mobile phones as an educational device in classrooms.

Technology 40

Technology Student Registration Database 40

Connection Cafe

APRIL 29, 2014

After college, I was determined to find a career that would help me avoid numbers, measurements and calculations at all cost. Successful nonprofit marketing, especially new donor acquisition , must be targeted, tested and measured to generate a positive return on dollars invested: 1. What’s their persona today and how is it evolving?

Marketing 37

Marketing Donor Michigan Test 37

Tech Soup

JANUARY 8, 2013

The other missing element is providing metrics on your fundraising process and results. Without accurate and consistent data entry, you can't measure accurate results. Now that you have consistent and relevant data at your disposal, the next step is measurement.

Data 44

Data Tips Blackbaud Gift 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Connection Cafe

AUGUST 25, 2017

What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do. The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

Benchmark 43

Benchmark Results Studies DC 43

Amy Sample Ward

JUNE 17, 2010

Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources. also measuring the number of clickthroughs from these sources to the main site (via Google Analytics).

Community 132

Community Build Local Los Angeles 132