Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. ” @ mmorino just finishing up talks in RI/Boston – some great discussions about measurement.

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Measure Roles Support Literacy 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

Qgiv

APRIL 9, 2024

Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free! It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends. Why should nonprofits use social media?

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Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We measure the impact of our campaigns by counting social mentions. Does your organization have a method for rapid experimentation and learning?

Campaign 122

Campaign Conservancy Measure Method 122

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Qgiv

JUNE 8, 2021

The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. All three metrics dropped slightly from 2019 to 2020. Compared to past years, the 2020 report was as unique as the year itself.

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Report Project Effective Retention 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success. Experience Our Nonprofit Event On-Demand.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. The metrics showed the ads were not effectively driving growth. Apply those lessons.

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Lesson Fundraising Digital Test 59

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

Education 23

Education Trend Conversation Giving 23

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. Use your CRM to develop a report template to measure your program’s impact. You should also see specific trends in these numbers over time. Identify prospective major donors based on wealth and engagement metrics.

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Gift Raise Guide Relationship 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There are no systems in place, no dashboards or simple collection method. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Media Cause

MAY 31, 2023

Here, we outline the latest trends your nonprofit needs to know in the ever-evolving world of data privacy. The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed. Kellogg Foundation Evaluation Handbook.

Research 82

Research Culture Evaluation Arizona 82

Qgiv

JUNE 10, 2022

Digital marketing is essential to staying competitive alongside other nonprofits of similar nature, and it has been proven to be more effective, both in cost and engagement, than traditional outbound marketing methods. Types of Online Fundraising Events. Choose How You Will Advertise. So, Now What?

Digital 52

Digital Marketing Online Fundraising 52

Everyaction

APRIL 25, 2018

Using a CRM database to manage Student Activities functions can save time, increase efficiency, allow for more accurate reporting on student engagement, and help staff identify and capitalize on trends and successes. Then use both digital and in-person tools to register students, and measure the increase in civic engagement.

Technology 40

Technology Student Registration Database 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology? ” I will have a full book review coming.

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Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

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Awareness Tips Social Media RSS 100

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” Are you using evidence-based methods. We need to know what metrics we need to be tracking. Is it measurable?

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Report Measure Impact Process 78

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value.

Track 28

Track Donor Retention Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

India 102

India NGO Network Exercise 102

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. The part that's still very tricky for most is measuring the impact of these activities. Animate them.

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. How do you apply these two methods?

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ROI Social Media Slides NTEN 50

Connection Cafe

MAY 14, 2013

Therefore, many organizations choose to stick to traditional segmentation methods like RFM (recency, frequency, monetary), which are widely accepted and easily explained. Next, use the scientific method to test new ways of segmenting your data. Unfortunately, these activities often fall behind other priorities within the organization.

Business 35

Business Interview Test Blackbaud 35

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Individual tasks.

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Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. Fear about letting the public comment back "publicly".

Marketing 70

Marketing Blackboard Social Social Media 70

CauseVox

DECEMBER 8, 2023

To kickstart the planning process, define specific and measurable goals aligned with your organization’s mission. The fundraising landscape has evolved, which means you need to be prepared to offer an abundance of options beyond traditional methods like direct mail.

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Develop Calendar Nonprofit Retention 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

(I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. I will do an overview connecting the idea of metrics to poetry. How do I measure thee, let me count the ways, etc). THIS is Iron Chef ???

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Comment Open Source Social Media Drupal 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Method Tweeting for nonprofits: Much Ado About Something. They want to connect.

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Comment Artist Social Media Hype 97

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Examine data from your past digital marketing efforts to understand trends in how your existing audience engages with your web presence. Step 7: Measure the success of your nonprofit digital strategy.

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Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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Metrics Social Media Media ROI 56