Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

Track 103

Track Digital Change Fundraising 103

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer.

Channel 118

Channel News Mail Blogger 118

Bloomerang

OCTOBER 16, 2023

That’s more good news for you, the one standing out like a rainbow unicorn in a sea of beige, bland messaging. Some examples: the person who made the most calls, the person who left the most voice mails, or the person who had the longest call. Texts have a 98% open rate. Your voice mail or email? What’s the answer?

Gift 101

Gift Script Phone Voice 101

Nonprofit Tech for Good

NOVEMBER 8, 2018

Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. As a result, at 50% African donors have the highest rate of donating to personal crowdfunding campaigns in the world. Australia & Oceania.

South America 252

South America Global Trend North America 252

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

Donor 237

Donor Effective Fundraising Blackbaud 237

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. David, I have unexpected news to share.

email 126

email Fundraising Sound Sample 126

Kindful

NOVEMBER 22, 2021

The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. That’s great news! . Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate. Have you noticed that you’re seeing a declining response rate? So where do you start?

Results 62

Results Action Metrics Rate 62

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. You’ll want to get on the radar of your supporters as early as possible.

Websites 214

Websites Benefit Sponsor Fundraising 214

Bloomerang

JULY 26, 2022

It’s also likely not news to you that people are discouraged and that so many of us are wondering whether it’s worth it to work toward and hope for a better future. The next tweets give some context for the news he’s about the share. The exhale comes from his next tweet : He’s still optimistic. But what is he going to do?

Grant 111

Grant Foundation Fund Ukraine 111

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Monitor Your Charity Ratings and Reviews. GiveWell is another independent charity rating service, although it is much smaller.

Donation 229

Donation Practice Mail Newsletter 229

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach.

America 105

America Digital Audience Channel 105

Get Fully Funded

JULY 4, 2022

Sometimes, methods of fundraising that worked in previous years don’t work as well when the economy shifts or a big news event pulls people’s attention away. Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. Was it at least 35%?

Method 75

Method Fundraising Social Media Calendar 75

Nonprofit Tech for Good

NOVEMBER 22, 2017

Online giving technology – combined with access to a 24/7 global news cycle and more affordable international travel – has led to an increase in donors with an empathic worldview. With a 24/7 news cycle that often focuses on the negative, NPOs and NGOs can stand out by sharing positive stories and calls-to-action. North America.

Global 246

Global South America Trend Giving 246

Bloomerang

APRIL 27, 2021

Where they consume their news. Again, its important to learn where your ideal consumer gets their news, spends their time. How is your email open rate? Does your audience respond well to direct mail? Where they spend their time online. You can look to your current donor data to help provide guidance on this. .

Communication 128

Communication Storytelling Indianapolis Nonprofit 128

Nonprofit Tech for Good

JULY 25, 2019

The good news is, you don’t have to pick just one goal— but it does help to think about the different results each event type might produce, so you can set yourself up for success. But, in reality, nonprofits have many reasons for hosting an event. 2) Choose the audience for your event. 4) Sell tickets online — in more than one variety.

Practice 278

Practice Fundraising Registration Nonprofit 278

Tech Soup

AUGUST 25, 2014

Our lead story in this issue of TechSoup’s Nonprofit Technology News is the creation of the Mobile Giving Alliance that will help charities develop their mobile giving. Facebook’s Problematic News Feeds. The result was that his “ news feed took on an entirely new character in a surprisingly short amount of time.

News 61

News Charity Mobile New York City 61

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

Strategy 91

Strategy Tips Mail Database 91

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. page in your e-newsletter (80 percent of new group text subscribers come from email lists!) and your “Thank You” landing pages and e-mails. As a result, it takes time to build a list, so the sooner you start, the better.

Group 210

Group Practice Mobile Nonprofit 210

Care2

AUGUST 22, 2022

If you’re seeing lower donor engagement rates or struggling to re-engage lapsed donors , you may be feeling frustrated with the nonprofit sector as a whole. It may feel as if these changes and new challenges are unavoidable and that you’ve run out of ideas.

Fundraising 48

Fundraising Nonprofit Problem Rate 48

Connection Cafe

SEPTEMBER 2, 2011

The vast majority of donor acquisition spend today is on direct mail. Our Next Generation of American Giving report also reinforced that – Mature donors first reported that they learned about the charities they support through direct mail (35% of them). As a media relations fan and practitioner at heart, that is great news.

News 42

News Press Austin Mail 42

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. I suggested that her organization segment their mailing. I advised Bonnie to make some changes to her next newsletter.

Newsletter 52

Newsletter Donor Retention Nashville 52

NetWits

JUNE 23, 2011

Print: Direct mail is far from dead. Take time to add regular news items, showcase sponsors, volunteers and donors, and make sure contact information is easy to locate and accurate. Timing: Time your emails and print mailings to go out in a consistent manner. Track your open, click and unsubscribe rates for each email sent.

Campaign 253

Campaign Fundraising Maryland Channel 253

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

Donor 100

Donor Giving Retention Gift 100

Nonprofit Tech for Good

OCTOBER 4, 2019

While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve. Donor-Advised Funds.

Trend 271

Trend Fundraising San Diego Philanthropy 271

Bloomerang

AUGUST 11, 2023

And many do ( the turnover rate in nonprofit development leads to tremendous loss of talent and negatively impacts the building of relationships essential to major donor development ). That’s great news. I suggest you go back to your boss and revisit the reason you invested in donor analytics in the first place.

Analytics 64

Analytics Donor Gift Database 64

Neon CRM

MAY 3, 2023

You can start by sending an immediate email acknowledgment and then follow up with direct mail for your larger supporters. On top of that, people tend to trust traditional mail more than email. In the for-profit sector, direct mail can have a response rate as high as 37%.

Support 52

Support Donor Strategy Digital 52

Nonprofit Tech for Good

OCTOBER 5, 2011

Keep in mind that your avatar will probably be displayed on hundreds, and hopefully thousands, of LinkedIn Profiles and featured in search results and the news feeds of your new members when they join your group. Don’t Use News Feeds. Instead, post news and new blog posts manually. Enable Promotions and Jobs.

Linkedin 195

Linkedin Group Practice Management 195

Get Fully Funded

OCTOBER 7, 2021

Direct mail. Traditional mail does still have a place in advocacy campaigns. While digital marketing is cheaper and allows you to get in touch with supporters faster, direct mail can help supplement your online campaigns. Track your engagement rates on each marketing platform you leverage. Bill tracking software.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Nor should you. Remember, you get what you pay for.

Virtual 116

Virtual Work Calendar Nonprofit 116

DNL OmniMedia

MAY 25, 2022

Are users from Google spending more time on your website than those who found it via a recent news article? Are certain pages seeing a high bounce rate? Website Conversion Rate. Website conversion rate describes how successfully your website turns visitors into actual supporters. Email Open Rate. Landing page.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

DECEMBER 13, 2022

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. My giving decisions are based on news coverage and testimony from people I respect about the efficacy of not-for-profit organizations. . People give. Then, more often than not, they stop.

Retention 109

Retention Donor Gift Nonprofit 109

Nonprofit Tech for Good

APRIL 24, 2010

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. 2) From my e-mail newsletter.

ROI 241

ROI Integration Question Facebook 241

Nonprofit Tech for Good

APRIL 5, 2012

You’ll also want to click on your name in the upper right of LinkedIn and select “Settings” to configure your privacy settings and e-mail notifications. For security reasons, do not add your phone number or mailing address. Connections can contact you directly through LinkedIn Mail. Make Connections. Give Recommendations.

Linkedin 216

Linkedin Profile Professional Tips 216

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . A helper, not a hinderer. .

Donor 141

Donor Strategy Retention Relationship 141

NetWits

FEBRUARY 7, 2012

14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So, So, if the regular template achieved a 20% open rate, the mobile version got 22%). That’s good news. The results couldn’t be more clear. The spread was from 0.6% Even better? You can do it, too.

Template 167

Template Mobile email San Francisco 167

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. birthday campaigns ( Facebook Fundraisers ), and for timely, news-driven events (Black Lives Matter).

Practice 339

Practice Online Fundraising Nonprofit 339