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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

By default, logging in regularly to approve new members also makes you a better group manager, because while you are logged in, you should also be participating in discussions and managing spam. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.

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Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

And yet, according to website monitoring service StatusCake, it happens to thousands of companies every day as a result of being “blacklisted” by mail servers, browsers and complex filtering systems and corporate firewalls. What is blacklisting, and how do so many companies find themselves in this predicament?

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Getting on The List

NetWits

Spam email from a stranger. Story that’s repeated endlessly on cable news because a producer thought it would get good ratings. New review in the Times of a restaurant you happen to be going to tonight. Obviously bulk snail mail from a charity you donated to three years ago. A trending topic on Twitter.

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

You’ll also want to click on your name in the upper right of LinkedIn and select “Settings” to configure your privacy settings and e-mail notifications. For security reasons, do not add your phone number or mailing address. Connections can contact you directly through LinkedIn Mail. Make Connections. Give Recommendations.

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Desktop Security Tools and Resources from TechSoup

Tech Soup

Spam is an annoyance, but it’s also the most common way viruses and spyware are spread, so just protecting your email might not be enough. We’re often asked about spam, virus, and spyware protection, especially by small- and mid-sized organizations. Spam, virus, and privacy software.