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What is Search Intent and Why is it Important for Nonprofits?

Media Cause

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while. And our most ardent volunteers are typically people who love sharing knowledge. You might even begin your search by following related hashtags on social platforms or industry forums. For one compelling reason.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

If you have low web traffic, then you may need to consider optimizing your site for search engines or promoting it more actively through your other communication channels. This metric shows you where your visitors are coming from, whether a search engine results page, social media post, or email newsletter. Bounce rate.

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Strengthen Your Community with a Knowledge Sharing Network

NTEN

Consider how you can support more robust knowledge sharing. By providing your stakeholders with a dedicated place to share knowledge with one another, community building happens naturally. What is a knowledge sharing network? Knowledge is a lofty word. What are some examples of knowledge sharing networks?

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5 Web Reports Every Nonprofit Should Know

NetWits

Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). What to do with?

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Google Ad Grants for Nonprofits 102

Qgiv

billion Google searches per day, the opportunities to be seen by a new online audience are endless. With the Google Ad Grant, nonprofit organizations have the opportunity to appear near the top of a Google search for FREE. In order for Google Ads to be successful, having high search volume keywords on each webpage is crucial.

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Why Your Nonprofit Needs an SEO Audit

Media Cause

Search engine optimization is a great tactic for all organizations, especially nonprofits. The purpose of the audit is to identify issues and roadblocks affecting organic search performance and to create a holistic strategy moving forward. You probably don’t know what is currently hurting your site, and gaining that knowledge is power.