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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. How can we track marketing initiatives using UTMs? What are UTM s?

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. The above factors will influence the rate of your conversion. Website Conversions. One of those crucial metrics is your website’s conversions. Your service/products. Your costs.

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Collaborate with partners and influencers. People trust people over logos. Promote donation options, but don’t overdo asks.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. They often prefer to support traditional, well-established organizations with a proven track record of impact.

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How to Build a Better Nonprofit Budget in Less Time and with Less Stress

sgEngage

Always Start with the Mission in Mind Any good budgeting process should start with your organization’s mission and strategic plan. Create a realistic revenue budget independently of the expense budget to avoid inadvertently allowing the expenses to influence revenue decisions.

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