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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. How can we track marketing initiatives using UTMs? What are UTM s?

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

professionals

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. They are behind the curve.

Benefit 64
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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Partnering with an influencer. Demographics.

Game 52
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Five ways to level up your GivingTuesday campaign

Candid

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. This includes, but is not limited to, images, email drafts, social media copy and hashtags, URL links, landing pages, and a system for tracking the effectiveness of your campaign. . Some examples are: .

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data? This helps you determine the probability that a page, channel, or topic will result in a desired action.

Analytics 107
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Why Is Communication Important in Project Management?

Media Cause

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.) Try to keep discussions to relevant project conversations.

Project 105