Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Your story goes far beyond simply telling the tale of how you got started. Reference thought leaders and influencers. Integrate your story into your website. These elements make up the tone of the story.

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Storytelling Support Influence Voice 85

sgEngage

JANUARY 26, 2024

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

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Philanthropy Measure Influence Trend 74

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 345

Nonprofits Source

SEPTEMBER 27, 2023

Tell compelling stories Telling compelling stories through marketing outreach is essential as it humanizes your mission and makes it easier for potential supporters to understand your organization’s value. Tell the story of those impacted by your organization. Build authentic relationships.

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Marketing Tips Influence Nonprofit 52

Saleforce Nonprofit

NOVEMBER 19, 2021

An integral part of powering that purpose is intentionally telling the stories of our customers and partners, with a focus on action, impact, and culture. Inheritance” is a critical reporting project by The Atlantic that aims to gather, examine, and share stories of the African Diaspora and the Black American experience at scale.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Story Storytelling Chapter Teach 49

sgEngage

JANUARY 17, 2024

As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. With nearly half a billion podcast listeners worldwide today, the format is very promising for nonprofit professionals who have detailed stories to tell.

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Audio Podcast Content Phase 76

Candid

FEBRUARY 23, 2023

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Impact stories. Remember, you can always leverage Candid’s nonprofit profile to tell the story of your organization. seconds) to convince visitors to stay on your homepage.

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Effective Create Strategy Nonprofit 119

Saleforce Nonprofit

JULY 8, 2021

From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance.

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email Marketing Strategy Tips 116

Bloomerang

NOVEMBER 3, 2021

It’s no wonder that many fundraisers find themselves so exhausted by the time they send their appeals that the last thing on their mind is writing a heartfelt thank you message or reporting back to the donor on how their gift made an impact. A short story of how the need was met. Again, this is a place to get as specific as possible.

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Time Tips Fundraising Retention 125

.orgSource

APRIL 17, 2023

Welcome people who can contribute unique stories and experiences. Open-minded humanists, interested in a broad spectrum of topics and issues. Both participants must be aware of the unspoken emotional dynamics and backstory that might influence the conversation.” Avoid cookie-cutter hiring.

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Skills Collaboration Communication Classroom 221

Qgiv

APRIL 22, 2024

Raises more funds by sharing compelling stories about your mission. Your nonprofit marketing approach relies on stories, statistics, and emotional appeals to connect with potential supporters on a more personal level to rally support for your cause. Increases volunteer engagement through public recognition of their work.

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Marketing Guide Nonprofit Channel 52

Achieve

MARCH 10, 2021

With these considerations in mind, your donor base will associate your name with authenticity, and your organization will effectively attract an uptick of millennial-aged supporters. Telling a story can inspire Millennials to pay attention to the issue you are trying to solve as a nonprofit. Security issues as a paramount concern.

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Reflection Process Donation Ireland 98

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Teach Story Storytelling Chapter 40

The Modern Nonprofit

MAY 18, 2021

Furthermore, testimonials tell relatable, personal stories about your nonprofit that would be difficult for your organization to compellingly convey from its own perspective. Read on for what to keep in mind when developing your reputation through the influence of testimony. The long and the short of it is, testimonials work!

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Action Review Nonprofit Survey 105

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Prospecting.

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Fundraising Mail Law Donation 353

Kindful

APRIL 8, 2021

What story will you tell? This is because story is one of the most effective forms of communication available; it’s a concrete way to demonstrate your mission and create real connection with the audience. By the nature of being a nonprofit, you already possess a lot of the qualities for a great story. In other words….

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Beginner Attention Public Time 70

Bloomerang

OCTOBER 19, 2021

Read the previous posts on overcoming the fear that your story doesn’t matter and the idea that success is selfish. . Often, your mindset is influenced by what you’ve been taught to believe through your own personal experiences or “scripts.”. This post is part of a series on limiting beliefs. But where does your mindset come from?

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Community Script Childhood Empowerment 81

Media Cause

SEPTEMBER 15, 2022

We’ve shared past blogs highlighting important figures and resources on Hispanic Heritage Month , and this year, we sat down with a few of our employees to share their personal stories about their Hispanic heritage and what the month means to them. A lot of our food and music influence comes from her. .

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Puerto Rico Conversation Dominican Republic Peru 52

Bloomerang

DECEMBER 2, 2022

So, it’s a good use of several principles of persuasion and influence. For these communications, stories are your best bet. The human mind is wired to want to enter into a story, and people will process visuals much, much faster than text. Especially when combined with illustrative photos.

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America Charity Mail Channel 90

Nonprofits Source

NOVEMBER 7, 2023

The content you post should be crafted with your platform and audience in mind. For example, you could plan to post short, engaging Instagram reels to share your nonprofit’s story and easy ways a younger audience can get involved. This will give others the chance to join the conversation and meet like-minded supporters.

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Social Media Media Build Social 52

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Invite your supporters to share their stories, experiences, or thoughts related to your cause via dedicated hashtags on social media. Partnering with an influencer.

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Game Marketing Change Tips 52

Saleforce Nonprofit

FEBRUARY 10, 2022

Black History Month is a time to honor the incredible contributions the Black community has made throughout history and to take inspiration from those stories to shape a better future. Putting people first is paramount — especially when making big organizational decisions, like implementing and adopting new technology.

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Tech Detroit Organization Student 98

Qgiv

APRIL 23, 2021

It’s crucial that your online donation forms and landing page match the story you’re telling. An impact statement is your organization’s story about your influence on the community. For more generalized appeals, make sure to use the banner section to reiterate your nonprofits’ story. What is an impact statement?

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Los Angeles Impact Donation Kansas City 116

NonProfit Hub

SEPTEMBER 3, 2020

Another way social media can influence the trust people have in your NGO is through humanization. 4) Make success stories sharable. Who doesn’t love a good success story ? Especially with NGOs, a success story helps validate the work your organization is doing, and they can significantly impact your NGO.

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Social Media Build NGO Media 47

Bloomerang

APRIL 20, 2021

These beliefs influence your internal decisions and your consumers’ interpretation of your brand. Get your Board (big b) together and a brainstorming board (little b) together and write down all the keywords that come to mind. Core Values. The values should be aligned with your organization’s mission and values. .

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International Communication Indianapolis Nonprofit 133

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. Adding holiday filters, stickers, or music to social media stories promoting the fundraiser. It’s not thanks to the holiday alone.

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Campaign Tips Fundraising Contest 76

Classy

APRIL 22, 2021

We keep their missions in mind as we build reliable, secure, and robust fundraising tools that drive sustainable revenue to fund their missions. Influencing corporate sustainability policies and practices. In partnership, we are committed to achieving the following milestones: Influence Company Policies and Practices.

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Green Project Influence Policy 52

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Then you can begin looking at your data with a direction and purpose in mind. Analyze with actionable data in mind.

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Report Data Metrics Analysis 71

Neon CRM

NOVEMBER 30, 2023

Stories are powerful. It’s incredibly important for nonprofits to tell stories about their organization and the people they serve. Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. What is Nonprofit Storytelling?

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Storytelling Guide Nonprofit Story 52

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

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Influence Podcast Campaign Social Media 34

Neon CRM

SEPTEMBER 8, 2023

Behind-the-scenes stories: Share behind-the-scenes glimpses of your nonprofit’s work, such as team members in action, project progress, or heartwarming moments with beneficiaries. Donor spotlights: You can also share the stories, motivations, and impact of your donors and supporters.

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Ideas Online Fundraising Social Media 52

Bloomerang

JUNE 15, 2022

runner in history, had the audience riveted in their chairs as she shared her story as a pregnant athlete leading a movement to protect female athletes from being penalized or having their contracts interrupted by their sponsors for pregnancy. Watch her story live here. . Why Should I Give to You?

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Guide Gift Donor Retention 117

NetWits

JULY 6, 2011

With that in mind, here are 12 tips that will help you succeed no matter what social-networking site you apply them to. After you’ve been observing for a while and locating like-minded organizations and individuals, you want to begin building relationships with them. Identify and interact with influencers. Claim your land.

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Social Media Site Social Media 273

Classy

MAY 5, 2021

For instance, fear now influences social interactions. When strong emotions like anger or fear are in play, driven by a story in the media, it’s difficult to predict the volume of donations a charitable cause requires. The COVID-19 pandemic emphasized (or accelerated) how emotions guide our decisions and shape our behavior.

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Donor Help Brain Nonprofit 105

sgEngage

JULY 27, 2021

There are so many inspirational stories of peer-to-peer fundraisers stepping up to support causes close to their hearts that evergreen DIY peer-to-peer fundraising should be on every nonprofit’s strategic radar. Everyone will be experiencing varying emotional responses to reopening and have different levels of risk tolerance.

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Ideas Fundraising Cancer Virtual 124