Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee
Bloomerang
AUGUST 12, 2021
Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas
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