Remove Influence Remove Media Remove Roles Remove Voice
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To Get Close to Members, Follow MarTech Trends

.orgSource

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador. Study across industries.

Trend 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. The board plays the central role of visionary. They can alert membership to emerging issues.

professionals

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Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month

The Modern Nonprofit

Estimated Reading Time: 4 minutes Elevating Latino Voices: How Nonprofits Can Celebrate Hispanic Heritage Month From the rhythmic cadence of salsa music to the inspiring tales of pioneers who’ve blazed trails in fields as diverse as literature, science, and politics, the Latino community has enriched the American mosaic in countless ways.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. The board plays the central role of visionary. They can alert membership to emerging issues.

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Turning Social Media Millennials into Engaged Activists

Byte Technology

Over the past several years there’s been a question vexing non-profit organizations: how to attract the newest generation of philanthropists and turn them into active and engaged supporters, in essence how to turn social-media mavens into boots-on-the-ground activists and volunteers able to further a cause through hand-on involvement.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Find Your Influencers.

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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). But even setting aside passive fundraising, advocacy has a key role to play in your program. . So is “daisy chain” fundraising, as discussed above.

Advocacy 101