The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
Tracking opens as the sole metric for engagement is no longer accurate. But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. I’m still brainstorming and would love to hear your ideas in the comments section below.
Let's personalize your content