Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

FEBRUARY 17, 2014

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Large headline, minimal text, visuals prioritized, and large tappable. Wildlife Alliance: One-Column Responsive Design. Mercy Corps: Two-Column Responsive Design. call-to-action buttons.

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Newsletter Mobile Headline Learning 230

M+R

JULY 6, 2021

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. UK groups increased spending on digital ads, increasing by 62% in 2020.

Benchmark 97

Benchmark Headline FAQ Rate 97

Candid

OCTOBER 3, 2022

Be clear: Is your window open? If the answer is yes, make this abundantly clear or indicate when grantseekers can expect your submission window to open (and how long it will last). If you’re open to applications from both nonprofits and individuals, please also note that. . Are you currently accepting grant proposals?

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Websites Help Tips Grant 105

Nonprofit Tech for Good

FEBRUARY 1, 2019

It seems cyberattacks, ransomware and hackers make the headlines on a regular basis. Founded by Internet pioneers, the Internet Society (ISOC) is a non-profit organization dedicated to ensuring the open development, evolution and use of the Internet. This type of data is both an asset and a risk for nonprofits.

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Data Plugin Internet Policy 255

Zen and the Art of Nonprofit Technology

FEBRUARY 26, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Free and open source tool #12: Miro February 26, 2008 Miro used to be called “Democracy Player&#. Miro is basically a video player, which can recognize RSS feeds, and automatically download videos.

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Open Source Open Tools Free 111

Bloomerang

SEPTEMBER 7, 2022

When you open up it builds trust and will prevent a perception that you’re putting up a fake front to paper over the cracks. It could be the mission ahead and some new front in the delivery of that mission your team is opening. It opens up that important social media potential. Remember the importance of the headline.

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Content Donor Fundraising Headline 84

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

This past week they opened up the campus to nonprofits and I was lucky enough to be part of the faculty to teach a workshop. One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. The photo was my classroom.

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Mind News Professional Tips 112

M+R

JANUARY 24, 2022

When the audience sees themselves in the creative, when creative speaks to the person they believe themselves to be, when they feel seen and valued, they will pay closer attention and be much more open to considering the ask. In many cases, we are asking people to take action on a topic that affects them directly. Source: Fight for $15.

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Effective Rhode Island Build Demographics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Or just keep your ears open. Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. The common tip?

Social Media 101

Social Media Headline Media Social 101

The Modern Nonprofit

JULY 18, 2023

By staying open, adaptable, and embracing new technological developments, you can boost your efficiency and impact, ensuring your organization stays ahead of the curve. Leverage Technological Developments: Stay Ahead of the Curve Innovations like AI (Artificial Intelligence) are often misunderstood but hold infinite potential.

Technology 98

Technology Registration Nonprofit Tools 98

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). How much the event raised that year. Including last year’s gift amount. Including how last year’s donations were used.

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email Raise Cancer Info 230

Pamela Grow

MARCH 10, 2021

How can you add some punch to your newsletter, and make your subscriber want to open it? Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. The Headline Analyzer doesn’t know your audience. I aim for over 50. It’s not failsafe of course.

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Newsletter email Nonprofit Headline 88

Saleforce Nonprofit

SEPTEMBER 7, 2022

If you read today’s headlines, you might feel overwhelmed with everything that is going on in the world. Beyond the news headlines, there are great stories of people who are making a positive difference for peace. I waited and when I opened my phone the next day, many people had started to hear me.”. I know I do.

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Afghanistan Headline Syria International 59

Tech Soup

SEPTEMBER 7, 2017

For decades, I have preached the importance of drawing the reader into your grant request by opening with a story. It can be something as simple as an opening like this (this is fiction, by the way!): She opened with statistics: Elder abuse is prevalent in (name of state). It is a clever use of statistics combined with a story.

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Storytelling Grant Missouri West Virginia 63

Byte Technology

MARCH 30, 2017

So use ample white space (it will help your headlines and any imagery stand out better) and put the less important stuff on a linked-to page. Remember that the Internet is an open book (literally) and any information you choose to share with the world is out there for good.

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WordPress Mind Design Build 100

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

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Nonprofit New York City San Francisco Oracle 73

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast. It’s for this reason that nonprofits have been slow to adopt LinkedIn Ads.

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Linkedin Practice Social Media Sponsor 363

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. ClamAV is a popular open-source option. DBAN is one popular open-source option to assist with this. The process can be intimidating! Want more tips like this?

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Data Open Source Policy Badge 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

The buzz has been going full blast about Google's Open Social API, from TechCrunch to ZDNET. The nonprofit technology community is aksing: " What will Google Open Social mean for nonprofits? What is Openness? " So, how do you explain Open Social to your executive director? Open standards help long term.

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Director Open Social Social Network 50

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. According to Vertical Response , over 50% of readers will open an email based solely on the subject line. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2018

Larger nonprofits like the ACLU face the opposite challenge, as they grapple with how to absorb donations driven by political headlines and aspire to step into a larger role on behalf of under-resourced communities.

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Build Culture Time Environment 80

Tech Soup

FEBRUARY 5, 2013

Each email had a similar open rate (around 18.5%), however the visual email's click rate (3.93%) was far better than the traditional email's click rate (2.46%). For best practices moving forward, we took away the following: Use more images in our emails, paired with a strong headline and a clear call to action. What We Learned.

Rate 52

Rate Newsletter Adobe Headline 52

M+R

JUNE 22, 2021

The world is opening up a bit more these days (thanks, researchers, health care workers, and public employees who led the way on the vaccine!). For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Read time: 4 minutes.

Benchmark 52

Benchmark Studies Digital Analysis 52

NTEN

APRIL 26, 2013

News headlines distract me, my to-do list grows, and I have to work hard to sustain the energy that was so palpable just days before. Note that most of the groups are open to the public, but some do have specific membership guidelines and we ask that you honor those. get back to my desk. Monday comes. Sound familiar?

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Practice Drupal Community Help 80

Tech Soup

NOVEMBER 18, 2015

Recently, a headline read: "Robber busted in S.F. " While you might think that it came from the satirical The Onion , it was actually a real headline from our local newspaper here in San Francisco. Muni bus robberies while trying to transfer." Gathering the Data. crimes per 100,000 miles. spanhidden.

Map 36

Map San Francisco Headline Learning 36

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Additionally, separating inactive donors can also help in maintaining high open rates.

email 40

email Marketing Tips Captivate 40

Zen and the Art of Nonprofit Technology

JUNE 17, 2008

Leverage the power of the open platform of Salesforce.com, and do the work that nonprofits (and consultants) have been having to do to bang Salesforce.com into shape as a donor database. It may, depending on pricing, even give the open source CiviCRM a bit of competition. It is named, as of now, Aikido. And make it reasonably priced.

Open Source 100

Open Source Convio Database Headline 100

Tech Soup

JANUARY 19, 2017

For many organizations last year, mobile has dominated email opens, which means that more and more people are reading your email on their phones first. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. Improve the Email Mobile Experience.

Digital 36

Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. We, too, are online, but the fiesta is at Twitter.

Twitter 101

Twitter Support Build Newsletter 101

Care2

MARCH 18, 2012

It’s been close to two weeks since Invisible Children released it’s "Kony 2012" video, which quickly spread across social networks, blogs, and made headlines across major news networks and newspapers like the NYT and the Washington Post. With over 80M views on Youtube, the video is still being shared and talked about.

Lesson 62

Lesson Video Campaign Uganda 62

Tech Soup

MARCH 11, 2014

When you first open Paper, you're greeted with a short video and some instructions on how to set up the app. I added "Headlines," "Tech," "Equality," and a few others. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. How Paper Works.

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Facebook Social Media Library Headline 65

Get Fully Funded

MARCH 14, 2022

You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. If you have a brick-and-mortar location, be sure to note the address and hours you are open to the public, if any. Colors: Colors are so important. They affect how you feel. They invoke a mood.

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Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

A quick focus on the solutions without taking the time to understand the challenges and open up creative thinking. As a result platform development strategy does not result in innovative thinking — and too much cookie cutter and template thinking.

Design 128

Design Strategy Digital Technique 128

NTEN

AUGUST 15, 2013

Just two weeks later, having received a ton of thoughtful comments on that original post, her new headline was Join the Monthly Community Building Chats ! As for the underlying values, she points out, “ This tweet chat has always operated with many of the same principles as open spaces : whoever showed up were the right people to participate.”

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Facilitation Guidelines Hosting Twitter 82

Connection Cafe

FEBRUARY 5, 2018

Does it seem like the opening lines of Charles Dickens’ Tale of Two Cities sum up the times we’re living in today? It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%.

Time 33

Time Fundraising Benchmark Trend 33