Benchmark Headline Marketing Test 
M+R
MAY 31, 2024
This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. Fans of this year’s Benchmarks will recall that an increasing number of nonprofits seem to already be experimenting with this format, and that we think it’s a major factor in the strong ROAS we reported for display ads!
M+R
JUNE 22, 2021
June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .
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Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Test your subject lines. The numbers don’t lie!
Nonprofit Tech for Good
MAY 25, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.
Care2
AUGUST 22, 2013
So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all. Send 2-3 emails each month.
Care2
JANUARY 15, 2009
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.
Nonprofits Source
SEPTEMBER 8, 2017
In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?
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