Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. So, the traffic your ad generates is very targeted. We recommend selecting a lower limit as you'll need to leave some budget for testing. After all, it is a product meant for professional marketers to use daily. all networks).

Grant 152

Grant Google Search Application 152

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” If there’s one thing in marketing that will never go out of style, it’s a personalized experience. 522 clicks to my site at a cost of $0.29 and $39.99

Ideas 111

Ideas Donation Online Strategy 111

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Pamela Grow

DECEMBER 14, 2023

Audience research is key to any effective marketing campaign. When it comes to nonprofit marketing , understanding the types of emotional appeals that resonate with your unique audience will help you increase marketing engagement and conversions. Conduct A/B testing. Understand your audience. Include images of people.

Tips 59

Tips Storytelling Images Camera 59

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

Care2

JANUARY 14, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Headlines should be short. Tags: E-newsletters Email Marketing. Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Tips gMail Headline 51

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). I’m a marketer.

Content 40

Content Leadership Marketing Files 40

Get Fully Funded

AUGUST 1, 2022

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. Cheap cause marketing. Don’t waste one on something that will generate very little for you in return. Your regular email (e.g. Seriously, please don’t promote these.

Newsletter 124

Newsletter email Create Template 124

Care2

FEBRUARY 4, 2009

For example, when NWLC’s Vice President for Health and Reproductive Rights, Judy Waxman, was interviewed on MSNBC in a story about the failings of the individual health insurance market when it comes to women, we ran special ads on keywords we thought people might search for after watching the piece. Back to Basics.

Grant 31

Grant Google Case Study Search 31

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

DipJar

MAY 3, 2022

Picture this: You’re planning the marketing campaign for an upcoming benefit concert to support your nonprofit. Then, you can devote your marketing resources to promoting the event on social media and via email. . Who are you trying to reach with your fundraising event marketing? Design the site with your audience in mind.

Fundraising 52

Fundraising Audience Websites Design 52

Bloomerang

SEPTEMBER 12, 2021

Most recently he’s been head of marketing and organizations. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results.

Results 84

Results Video Donation Fundraising 84

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So what’s a nonprofit to do? Every dollar helps. It’s a year-long thing.

Story 54

Story Nonprofit Social Media Content 54

Byte Technology

FEBRUARY 16, 2017

For those trying to make the most of their WordPress—or, more importantly, the most money off their WordPress site—it can sometimes be difficult to ascertain just how to go about marketing your blog, products, services and so on. Here are a handful of marketing-specific plugins culled from WordPress and e-commerce experts.

Plugin 100

Plugin WordPress Marketing FAQ 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Be sure to test these widgets to make sure they are installed and work.

Screencast 50

Screencast Widget NTEN Badge 50