Headline Mail Marketing Test 
Nonprofit Tech for Good
MARCH 17, 2020
Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media.
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Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?
Connection Cafe
APRIL 29, 2014
A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Then, build your communications to suit.
NonProfit Hub
FEBRUARY 11, 2016
Your marketing plan could be in pieces and you might not even know it. A direct mail piece sent, an email marketing campaign received on the same day with a different message. No, probably not intentionally; but these are the types of things that could easily happen without an integrated marketing plan in place.
Get Fully Funded
MARCH 14, 2022
Building a donor-friendly website is a complex job – part marketing and part technical. But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. There are four main players in the market: Squarespace , Weebly , Wix , and WordPress. And be sure to include a mailing address.
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