Headline Marketing Metrics Test 
Nonprofit Tech for Good
MAY 25, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Test your subject lines. Your open rate is, of course, one of the most important metrics you’ll want to track.
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Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Connection Cafe
APRIL 29, 2014
A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Then, build your communications to suit.
M+R
JUNE 22, 2021
This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Why, then, are mid-level donors often overlooked?
Nonprofits Source
APRIL 19, 2017
To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” If there’s one thing in marketing that will never go out of style, it’s a personalized experience. 522 clicks to my site at a cost of $0.29 and $39.99
Care2
AUGUST 22, 2013
So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all. Send 2-3 emails each month.
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