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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Tip: Include gift vouchers for local shops and cafes, food hampers, small sets of bath and beauty products. Tip: It’s important that your online silent auction platform is simple to use and requires minimal instruction for participants. Provide instructions on your online silent auction website, or through emails and social media.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

For your next email, try split-testing two different subject lines, one with a sense of urgency and another with a sense of intrigue. You can figure out which length works best for your audience by doing split testing (or A/B testing). Mailchimp has easy instructions on how to do a name merge in the subject line.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. That’s because donors can send in gifts as quickly as possible when they feel inspired to help. Donor stewardship challenges.

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Lame spams of the day: Fake Amazon and PayPal receipts

Robert Weiner

One note on the Amazon spams -- they include payments for gift certificates in odd amounts, like $5.99, $2.99, $4.99. I'm pretty sure you can't buy a gift certificate for $5.99. (I Gift Certificates: $ 5.99. Kurtis-Walls@ googlemail.com Instructions to seller. You haven't entered any instructions. Learn More.

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Salesforce Nonprofit Success Pack (NPSP) Winter ’22 Release: What You Need to Know

Cloud 4 Good

As we are preparing for end-of-year appeals and gift acknowledgment notifications to be sent out in mass, Salesforce.org has enabled a helpful feature to mark an address as undeliverable. Follow the instructions from Salesforce.org to give users access to the Managed Household button again. Is there a lapse in the recurring gift?

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What Can Marketing Cloud Do For Nonprofits?

Cloud 4 Good

. #3 Thank You, #4 Become a Recurring Donor, #5 Support Our Work: These messages come after a decision split that looks at whether the user has already committed to a recurring gift, given a one-time gift, or never given at all. Gift Anniversary Reminders. Engagement. One-Time to Sustainer Journey. Adjust to fit those needs.