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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts

NonProfit PRO

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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professionals

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What’s The Difference Between A Principal Gift And A Mega Gift?

Bloomerang

There is one term though that has stood the test of time. The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

Meredith and her team did a brilliant job of testing the campaign. They then tracked the level of donations from those groups, how many of them were still giving to the organization in the future, and what the level of their gifts were. In other words, they looked at retention and future gifts among both groups.

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[ASK AN EXPERT] When Should We Give Donors Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them. What to do?

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Asking For A Legacy Gift: 10 Practical Steps To Get Started

Bloomerang

When asking for a legacy gift from a donor to your nonprofit, it’s important to approach the conversation with sensitivity and professionalism. I usually start my research with the board, volunteers, and staff members of the nonprofit to see if any of them meet the profile for a legacy gift.

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