Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. But overall the trend is that nonprofits are reaching more people more frequently in more places, and in return they’re seeing increases in revenue.

Benchmark 64

Benchmark Studies Metrics Digital 64

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010? Finding out what works and what doesn’t shouldn’t be a guessing game. And making strategic decisions is easier when you have trends to use for guidance. Speaker: Steve Maclaughlin, Blackbaud.

Benchmark 44

Benchmark Metrics Question Online 44

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

Benchmark 81

Benchmark Digital Report Learning 81

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Candid

MARCH 1, 2023

She explained, “The idea that our sector can have a tool that is a simple and transparent way to measure our progress toward more equitable funding practices is really game changing.” Watch the video clip “How do we work better with nonprofits? And a lot comes down to the systems. How do we tie that data together?

Demographics 98

Demographics Build Social Green 98

Connection Cafe

JULY 11, 2013

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. To get ahead of the game, focus on improving your local SEO. It’s soon going to become even more important for nonprofits to track these baseline metrics. It’s predicted to be 30% of all traffic by the end of next year. Mobile Analytics.

Mobile 42

Mobile Trend Analytics Search 42

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. Overlooking important trends. Then, assess relevant metrics to see which types of content receive the most engagement. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. The metrics showed the ads were not effectively driving growth. Mastering the long game wins over chasing quick viral hits. The next game-changing campaign is out there, waiting to be crafted. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 7, 2021

And we will be unveiling brand new data in SUPER SESSION: New Healthcare Trends Designed to Spark Your Fundraising. The evolving role of the database administrator presents incredible opportunities for professionals interested in staying of top of their game. Advancing Healthcare Operations Teams.

Professional 63

Professional Experiment Fundraising Cancer 63

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Different platforms have unique audiences and trends for you to use to your advantage. Use these 10 tips to kickstart your GivingTuesday prep!

Template 98

Template Retention Stream Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Fun, Games, and Giveaways! Games are even more engaging. Example of Game and Giveaway on Facebook. Here are some tips for games and giveaway contests on Facebook. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Qgiv

JANUARY 24, 2024

There are countless resources on the internet that can help you stay up to date on the latest fundraising trends as well. Here’s a list of some of the tools you might want to consider investing in: Online donation forms : An online donation form can be a game changer for your nonprofit! Assess your strengths and resources.

Practice 52

Practice Strategy Guide Fundraising 52

Neon CRM

OCTOBER 19, 2023

But your nonprofit could up its game with a publication—like a trade magazine or a members-only section of your website—-that offers member stories, industry updates, and best practices. Newsletters and Publications Sending out a regular members-only newsletter with important information and updates is pretty much standard practice.

Benefit 52

Benefit Associations Nonprofit Grant 52

Get Fully Funded

MARCH 6, 2023

When choosing events and fundraisers, it’s important that you look at the long game. Fundraisers are basically just sales anyway. They’re transactional by nature and not a good long-term solution for funding. Affiliating your organization with every random fundraiser will dilute your message, annoy your followers, and cheapen your brand.

Money 130

Money Fundraising Fun Sponsor 130

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. So you may be asking yourself where is the linkage to learning programs?

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Marc Sirkin at last year's Games for Change Conference. I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At The click through rate, cost per click , and conversion goal are the best metrics in google AdWords.

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

AUGUST 18, 2023

Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. When it comes to elevating your nonprofit’s fundraising potential through matching gifts, Double the Donation’s cutting-edge automation platform stands out as a game-changing solution.

Gift 52

Gift NPO Software Nonprofit 52

Bloomerang

JULY 5, 2021

Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Establish clear success metrics. They had more skin in the game and truly identified as being a supporter of the organization. Consumers want a relationship with a brand.

Donor 141

Donor Strategy Retention Relationship 141

Museum 2.0

MARCH 30, 2007

Let’s play a game. Tagging,” or assigning descriptors to pictures, websites, and other content on the internet, is a huge trend in 2.0. The ESP Game , and its related game, Phetch , are two games that create a framework to make tagging fun. The games take the game I posed in the beginning (Tag this image!)

Game 20

Game Tag Fun NSF 20

Care2

AUGUST 16, 2014

“We are playing a game…… silly, but fun! On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. They will be wondering what all the girls are doing with colors as their status.

Meme 77

Meme Cancer Awareness France 77

ASU Lodestar Center

NOVEMBER 9, 2016

The starvation cycle is a phenomenon that has been described as a debilitating trend of under investment in organizational infrastructure, fed by potentially misleading financial reporting and donor expectations of increasingly low overhead expenses” (Lecy & Searing 2015). 2016), Playing the Numbers Game. Sources: -Boyd, N.M., &

Resource 40

Resource Ratio San Francisco Retention 40

Qgiv

JUNE 4, 2021

For your nonprofit organization, you can ask one of your staff members or others in leadership if they’d like to lead a virtual class on topics like recent industry trends and other interesting subjects that relate to your mission. It’s a fun, sociable game that is easy and simple to host, even when done virtually. Game-a-thon.

Virtual 69

Virtual Ideas Guide Fundraising 69

Top Nonprofits

DECEMBER 23, 2021

Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Make sure to adjust your staff training as necessary, to keep up with changing trends and ensure your team is ready to launch innovative fundraising ideas and techniques.

Raise 52

Raise Tips Fundraising Virtual 52

Museum 2.0

MARCH 24, 2020

Some fun and games: Sharpen your pencils!?? I’m leading #MuseumGames with Mar Dixon, and we’re here to help you do games and hope you’ll join our weekly games. This research will collect and aggregate metrics from standard digital reporting tools, then report on the trends uncovered.

Museum 20

Museum Work Time Doc 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2007

Right before he bolted to watch the Red Sox Game, I was chatting with Bryan Person at the Saturday evening party. I gave the Social Media Metrics session. Website grader - useful tool to search trends. Gogle trends - use it to determine what people are searching on. I love her writing about social media trends.

Boston 50

Boston Reflection People Social Media 50

Nonprofit Tech for Good

JULY 5, 2019

No, you don’t need an advertising budget in the millions to get in the game. While your organization accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person-to-person) can drive even more meaningful engagement with your cause. . Share that.

Social Media 275

Social Media Effective Program Media 275

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) a) Build or buy. b) Ask around.

Video 28

Video Interview Social Media Online 28

Givinga

FEBRUARY 5, 2019

Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. We take a consultative approach, instead of the easy way out with “plug, play, and manage” solutions that are a volume game to make more sales.

Philanthropy 45

Philanthropy Business Trend Influence 45

CauseVox

JUNE 1, 2021

Have them keep track of their miles using this Activity Metric or Strava. They can record what they’ve done on their personal fundraising page using the Activity Metric and raise money to support your cause. You can sell tickets as well as run some games throughout the night that require an additional donation.

Virtual 98

Virtual Ideas Fundraising Classes 98

Care2

MAY 19, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Green 28

Green Social Media Advocacy Case Study 28

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. I’m not advocating that social media advertising is a “cure all”, but when leveraged strategically it can be a game changer for nonprofits! .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. Flickr Photo by whatchamakallit.

Metrics 56

Metrics Social Media Media ROI 56

CauseVox

DECEMBER 8, 2023

Draw from your insights of donor trends and from your understanding of your donor base to shape your annual plan. Tools like CauseVox can boost your fundraising efforts by tracking donations and providing insights into trends and results. A specific example of a KPI could be looking at your donor retention rate.

Develop 72

Develop Calendar Nonprofit Retention 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? These metrics are important because every other metric you need will be based on one of these. Let's define these: Visits.

Screencast 50

Screencast Analytics Measure Web 50

sgEngage

OCTOBER 19, 2022

Newsletters with industry trends hit your inbox almost every day. Looking at numbers over time makes it easy to identify historical trends, such as increases in applications from new nonprofits. Guessing Game : When unclear labels or incorrect chart types leave you looking for meaning in a jumble of numbers.

Chart 73

Chart Report Data Grant 73

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74