Nonprofit Tech for Good

MAY 7, 2012

Definitely integrate your blog posts with your e-newsletter. People are much more responsive and likely to share your blog post if its subject matter is related to a breaking news story. Often tied to breaking news stories or internal developments at your organization, a blog post calling for action is often well received.

Content 246

Content Ideas Nonprofit Interview 246

Nonprofit Tech for Good

JANUARY 14, 2013

premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. You are not going to be a very good storyteller if you don’t read stories.

Social Media 231

Social Media Management Media Social 231

Amy Sample Ward

APRIL 30, 2009

Speak directly to your users and interact with them; they have amazing stories and experiences. It isn’t vital that you post to Twitter AND Pownce AND Jaiku or that you upload photos to Flickr AND Picasa AND Photobucket. You can post YouTube videos to your blog posts and Flickr photos to your Upcoming.org event listings.

San Francisco 100

San Francisco Netsquared Flickr Myspace 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. Integrated Marketing and Communications Campaigns. So are people like me who do coaching and training on how to use Facebook effectively. .” ” The Red Cross uses a ladder of engagement to move people beyond the likes on Facebook from awareness all the way to volunteering.

Facebook 135

Facebook Results Change Organization 135

NTEN

NOVEMBER 15, 2011

flickr: askdebra Chances are, if you've attended an NTC since 2008, you've met David Krumlauf. David, the Chief Technologist for the Pierce Family Charitable Foundation , has been an integral part of the NTEN community since he first joined in 2007. He was the one walking around with an NTEN baseball cap and a huge smile on.

Homeless 73

Homeless NTC NTEN Award 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Flickr Photo by Soyignatius. Look for additional references , quotes , reviews, citations or stories that can help complement the existing view. ” I love that phrase coined by my friends at Upwell. The number of feeds in your reader can grow like weeds and new sources come along that are worth following.

Content 119

Content Arts Guidelines News 119

Tech Soup

FEBRUARY 7, 2012

Vázquez, who has a background in screenwriting, guided the audience through some of the basic concepts of developing stories for production. What Drives a Great Nonprofit Story? The basic elements of a story are style, setting, theme, plot, and character. The style covers what sort of tone is used to tell the story.

Music 56

Music Storytelling Camera License 56

Nonprofit Tech for Good

MAY 7, 2012

Definitely integrate your blog posts with your e-newsletter. People are much more responsive and likely to share your blog post if its subject matter is related to a breaking news story. Often tied to breaking news stories or internal developments at your organization, a blog post calling for action is often well received.

Content 118

Content Ideas Nonprofit Interview 118

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit , that I’m co-authoring with goddess of measurement, KD Paine. Flickr Photo by Kai Hendry. Senior leadership suggested linking results to staff job performance.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2006

Here's mine: Please take the Flickr API and integrate Andy Goodman's Best Practices for Story Telling to create a Nonprofit Story Teller in Flickr. The idea came from a person who commented on my flickr set that I had set up as a story.

Project 50

Project API Flickr Nonprofit 50

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.

Communication 94

Communication email Marketing Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Celebrate your donors in your digital channels in any way you can: create a collage of their photos similar to charity: water’s Twitter thumbnail collage pictured above, or, if you have a blog, highlight the stories of your most devoted donors or volunteers on a monthly basis.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Click Through to Flickr for Attributions. These nonprofits need to see inspiring stories of similar size and type of nonprofits and from adjacent practices. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Flickr Photo - Of Small Things. Doing so ensures the integration of the function into strategic planning and communications; neglecting to do so will position social media as a one-off, “band-aid” function buried in the organization. All the social media builds are for naught if you can’t measure their effectiveness.

Social Media 98

Social Media Arts Denver Media 98

NTEN

APRIL 5, 2013

Jacobwith Flickr: jenny8lee When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. By Jamie Millard and Lori L. And that makes sense -- someone needs to be charged with keeping a close eye on the organization’s community growth.

Digital 78

Digital Build Community Minneapolis 78

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2012

SF Goodwill's CEO, Debbie Alvarez-Rodriguez Source: Flickr, Goodwill SF. But they realized it was just about an integrated social media strategy and engagement program, it was a strategic redesign of their entire organization from the inside out. dalvarez1 CEO of @ sfgoodwill #sm4np. Thea Smith Nilsson (@theasa2) July 26, 2012.

Network 122

Network Social Media Detroit Nonprofit 122

Nonprofit Tech for Good

JANUARY 3, 2012

The video(s) does not need to be highly-produced or expensive, but it should be positive, on the short side, and integrated into all your nonprofit’s communications: VIDEO: Thank You from Operation Smile. The Daily Show remembers the important stories of 2011 so you don’t have to. . Learn basic HTML.

Social Media 234

Social Media Media Management Social 234

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Flickr Photo by ESML. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure. Be okay with telling stories of failure. But it wasn’t just another “Facebook 101” or a chance to pontificate about Pinterest.

Report 96

Report Social Social Media DC 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 10, 2009

Flickr Photo by Eqqman. I learn so much from those who have share their stories and advice. Sam shared a story that illustrates the barriers that many nonprofit organizations face in adopting social media and harnessing its power leading to successful outcomes. I'll call him "Sam" (not his real name).

Social Media 75

Social Media Culture Effective Media 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2007

Flickr Photo by Liz Jones. Flickr Photo by JDB99. But for those who have begin to adopt it or thinking about it, the next step is a style of use or (darn I say) how to integrate into your work flow. I'm introducing the tool and it's applications for nonprofits and sharing a story about how it can be used for fund raising. (No,

Twitter 50

Twitter Flickr Photo Conference 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How does your social media strategy link/integrate to your overall communications plan/strategy? What are the best practices for telling your organization's story? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Amy Sample Ward

APRIL 27, 2009

how to integrate tools without reinventing the wheel. success stories. NWF - every program we have has an offline component, i try to integrate a social media strategy that leverages and encourages the offline part; like #nwf wildlife watch, raises your awareness offline if you can see something and tweet it, etc.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Even better is getting your constituents to share their stories about your organization with others or “user generated content.”.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I've covered arts organizations and social media here and there over the past three years and last winter co-wrote a cover story article with Rebecca Krause-Hardie for ArtsReach. I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. ve found ourselves spending a lot of time in Flickr.

Arts 74

Arts Social Media Examples Artist 74

Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Digg and Reddit: Digg and Reddit lets you search for submitted stories that match your organizations name.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Road trips are an excellent platform for causes to tell important stories, engage volunteers, and fundraise in an innovative way. Diverse Goals. Trail-blazing Road Warriors.

Advocacy 72

Advocacy Community Build Storytelling 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Share news, video, photos, stories and what ever else makes sense for your organization. Stand up 2 Cancer. Be active daily.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Annotations let fundraisers bring their call to action to life by integrating a “click here to donate” or “learn more now” button into the action of the video. Remember that your fundraising story is a narrative, so put the ancient art of storytelling to work for you. Utilize YouTube Annotations.

Video 106

Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

Flickr photo from jhritz NpDigg: The Insect Antennae? A Blast from the Past Gavin has posted some really early photos of the founding meetings for Aspiration, NTEN, and the NSNT on flickr. the integrated philanthropy model in honor of National Corporate Philanthropy Day. Hence, they're pretty lousy photos. Also announced 2.0

Summary 50

Summary Wiki Flickr NTC 50

NTEN

AUGUST 11, 2010

Flickr: kool_skatkat Last month, NTEN's Executive Director, Holly Ross, posted a provocative article on our blog: " Rebranding the Accidental Techie." It quickly became the most active discussion thread in our LInkedIn group, and I would like to share a bit of the stories and insights that resulted there. (If

Case Study 65

Case Study NTEN Studies Leadership 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2007

An interview Mari Velasco, Lorene Staka, and Joanna Eng of the Idealist Photos in flickr The Idealist , a project of Action Without Borders ,connects people, organizations, and resources to help build a better world. We'd still like to do more, though, to integrate these tools into the flow of our website.

Interview 50

Interview Ecuador Argentina Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

I've even taught my children about creative commons (check out Harry's screencast - What A Second Grader Knows About Creative Commons that earned him a feature story in the School Library Association Journal) All of this assumes that people really bother to look at the license, understand it , and respect the rules.

License 56

License Remix Content Free 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Integrate quick email interviews as you say thanks with donors, pattern analysis of comments or blog posts. Flickr photo by Beth. The numbers don't tell the whole story. It replicable?

Analysis 50

Analysis Reflection Experiment Time 50

NTEN

OCTOBER 15, 2009

Online/Offline Integration : If you're my Facebook friend, you know I participated in Climate Ride 2009 , a 300-mile bike ride from NY to DC. In between cycling up some tough hills, riders snapped tons of photos, emailing them direcly to the Flickr feed , sent tweets tagged with #climateride, and posted to the blog at night.

Action 36

Action Change Technology Sample 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2009

Peter Durand, Flickr Photo. This gives an opportunity for the audience to share their story and their knowledge. I appreciated the facilitation provided by Mukara Meredith who integrates universal principles of healing into a new model of leadership called Matrixworks. Graphic Facilitation Rocks.

Program 78

Program Reflection Instruction Instructional 78

Have Fun - Do Good

JUNE 22, 2007

I like using them as an example of a successful use of social web tools for advocacy because the tools were integrated into their overall campaign strategy: 1. Starbucks responded with their own video with their side of the story, which raised Oxfam's profile and the story because the Oxfam video sat up at the top along with Starbucks' video.

Ethiopia 41

Ethiopia Rhode Island News Nevada 41

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

bracket, this is all new.but so important to integrate into traditional marketing and fundraising efforts. saying about your organization as well as to find new marketing leads to contact with your messages and stories of hope. them how to promote your cause. For many in the boomer. Jane Arsenault and Anne Yurasek ) 6.

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Summary Nptech Tag Web 50