A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
If two people donate to your nonprofit on that keyword, the cost per conversion is $25. 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to.
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