Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 119

Nonprofit Audience Library Research 119

Candid

NOVEMBER 17, 2021

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. Data Handling, Overview, Measurement, Evaluation and Reporting (4 percent).

Grant 111

Grant Analysis Application Contact 111

NTEN

FEBRUARY 11, 2009

Time is a luxury we don't have in our line of work -- which is why I think so many of us resist evaluation. Evaluation helps us do our work better, and we all want to do our work better. Why would you reflect on how you feed people when you could just go feed people? Of course, we know better.

Evaluation 40

Evaluation NTC Feeds Technique 40

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

Adwords 47

Adwords Evaluation Google Statistics 47

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. Common measurements include: Time spent on your site.

Grant 98

Grant Google Problem Analytics 98

Amy Sample Ward

AUGUST 18, 2009

Evaluate your goals and objectives, as an organization. Hildy Gottlieb’s Pollyanna Principles are a great place to start if you want to learn more about how you can evaluate and identify your organizational goals (and larger view) in a way to successfully design projects, programs and even partnerships for real impact.

Social Media 190

Social Media Strategy Media Social 190

Robert Weiner

JANUARY 22, 2010

In his blog post on evaluating fundraising programs, Measuring Success The Buffett Way , Jason McNeil asks What measures might Warren Buffett use to evaluate development effectiveness? Tags: Advancement Services. One unhappy customer will tell ten others. He suggests several, including donor retention.

Service 183

Service Retention Evaluation System 183

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. The only way to know what fundraising and marketing programs are working is to measure your performance on each. Put Google Tag Manager on your webpage and any web forms.

Measure 52

Measure Fundraising Analytics Channel 52

Amy Sample Ward

MARCH 2, 2009

So, how do identify if you are succeeding or evaluate if you are improving? These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. So, how do we measure those items?

ROI 135

ROI Case Study Metrics Student 135

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

For Next Week's NpTech Tag Summary. Or more specifically, the limitations of using tagging in managing large collections of photographs in institutions. " The Giving Carnival: Edition 5 was about how to measure social impact. Technorati Tags: stopcyberbullying NTC is just days away!

Nptech 50

Nptech Tag Ning Machinima 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). Tags: ROI. KD Paine was also kind enough to send me my newest sticker - "Yes We Can! Here's the information.

Measure 50

Measure Time Org Social Media 50

Forj

JULY 8, 2021

An eLearning assessment is a tool used to assess your members’ understanding of a topic and document that information in a measurable way. These exercises can measure knowledge gained, skills learned, or even attitudes or mindsets changed. This tests knowledge acquisition. What are the different types of online assessment?

eLearning 69

eLearning Course Test Knowledge 69

Amy Sample Ward

JANUARY 2, 2009

By evaluating what resources you already have on hand in the organization, you are much more prepared to fully examine your options. This is really helpful in order to evaluate the appropriate tools for your work. Evaluation. Identify what measures of success can be used. Identify what success will look like.

Social Media 102

Social Media Process Media Social 102

DNL OmniMedia

JUNE 8, 2023

The most important step to complete before getting started is to evaluate your organization’s needs. To identify native solutions, look for the “Native App” tag under “More Details” on the app’s Salesforce product listing. After event doors close, it’s up to you to measure the success of your programs. Reports and dashboards.

Management 52

Management Registration Integration Platform 52

Amy Sample Ward

MAY 28, 2012

IAVA’s #gosilent campaign is a terrific example of social campaigning because it uses tools and tactics that make it easy for the organization to track, measure, and evaluate success – in real time and after the campaign is over.

Iraq 239

Iraq Afghanistan America Arlington 239

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Forum One

JULY 13, 2021

In this first instance, the advertiser would experience a lower reach and higher CPM (“cost per mille” or cost per thousand is a measurement of the cost an advertiser pays for one thousand views or impressions) compared to when the same audience was targeted previously.

Impact 46

Impact Organization Track Analytics 46

Amy Sample Ward

JUNE 8, 2009

Tags: community mission social change strategy. He continued dancing with the same spirit and mission when he had no one with him, when he had one and a handful of others, and when he had a crowd. Dancing my be contagious, but so is social change - go out there and dance with all your heart!

Change 169

Change Social Benchmark Metrics 169

Amy Sample Ward

APRIL 27, 2009

Sound advice on how to evaluate which tech projects need to be done the exact same way that a for-profit would and which ones can be done creatively, with a deep dive into what “creatively” means. Measures: eCRM analytics, donations. Tags: liveblogging 09ntc it planning strategy. Area: constituents. Buy Peter’s book!

Newsletter 100

Newsletter Wiki Evaluation NTEN 100

NTEN

FEBRUARY 4, 2010

None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. By now, we all agree it's silly to evaluate an entire organization based on one ratio.

Roles 62

Roles Question Ratio API 62

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech.

Tools 162

Tools Tech Map RSS 162

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. This is useful as a measure of the effectiveness of your subject line.

Metrics 53

Metrics email Campaign Rate 53

NTEN

FEBRUARY 4, 2010

None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. By now, we all agree it's silly to evaluate an entire organization based on one ratio.

Roles 57

Roles Question Ratio API 57

Amy Sample Ward

APRIL 27, 2009

what things need to be measured. Learning: evaluating what is being said and what information is needed. ARC - social media team evaluate/watch everything and then send summary and highlights to team. Think about which things you really need to track and measure those, not everything you could possibly track.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. To help, the Communications Network recently published a guide to help foundations and nonprofits develop plans to evaluate their communications.

Social Media 50

Social Media Media Social Evaluation 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2009

The focus was on learning about "Network Effectiveness" and the specific topics included strategies for network impact, approaches to evaluating networks and tools for accelerating and assessing network impact. I wondered whether the more general learnings about network effectiveness and evaluating networks would be considered confidential?

Network 88

Network Impact Louisville Social 88

Tech Soup

SEPTEMBER 21, 2011

Jara Dean-Coffey discussed impact, with a focus on how organizations should be evaluative , rather than simply doing evaluation. Evaluative thinking needs to be built into the foundation of both strategy and everyday operation, and means much more than deploying an annual survey. Impact: Be Rather Than Do.

Model 55

Model Impact Business Case Study 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2009

We look at the wrong measures or unrealistic outcomes. A few weeks ago, I had the pleasure of hearing Michael Quinn Patton , an evaluation guru, speak at the Packard Foundation. This is the essence of developmental evaluation. Tags: change management. He shared the creation story of Maori people.

Social Media 99

Social Media Culture Create Media 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

They also tag and analyze responses. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. After answering these questions, you should have a good idea of the requirements you have for a tool to measure your social media marketing results. Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

He lays out what to measure for each of these areas. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. Tags: ROI.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

1) The First Test: KISS: The first experiment should be simple from an idea, execution, and measurement and use A/B method. 2) Just Get Started: Avoid spending so much time trying to design the perfect experiment with the perfect measurement tool that you don't actually implement. Do it to learn what works or doesn't. . (4)

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Are you evaluating current processes and updating them as needed? Are you evolving the tools and methods to measure success (i.e. Tags: listening. Are you actively listening to your customers in the places they frequent online? Are you launching initiatives that can be easily updated? going beyond clicks and impressions)?

ROI 91

ROI Learning Reflection Social Media 91

Forum One

MAY 18, 2010

With ever-shrinking budgets, many government entities have been forced to re-evaluate their resource allocations. Our field is not immune to such sweeping and increasingly prevalent cost reduction measures. Tags: Influence Government. If so, please share an example or two below.

Government 60

Government Web Management Metrics 60