article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. Below Keywords, click “Search terms.”

Google 268
article thumbnail

How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure the CX of Your Website

Forum One

You can use these to gauge how the customer experience of your website improves or worsens over time, and ultimately evaluate the success of your website against your organization’s outreach goals. If your site has an internal search function, this can be a goldmine for audience insight.

Measure 66
article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website.

Track 251
article thumbnail

3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. Soul Searching as a Launch Pad. Are any of these measurable? How to Evaluate the Options Objectively.

Tools 282
article thumbnail

Anthem Awards Finalists Announced!

Forum One

We are excited to share that the Smithsonian National Museum of African American History and Culture’s Freedmen’s Bureau Search Portal , NYU’s Congressional District Health Dashboard , and March of Dimes have been named Anthem Awards finalists. Bureau of Refugees, Freedmen, and Abandoned Lands. million records.

Award 72
article thumbnail

TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). The measurements of success for our experiment included:* Engagement (e.g., 57%t of people who watch nonprofit videos go on to make a donation. We also opened a TikTok account.

Video 140