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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Data collected from Similarweb.com. Worst case, you deliver on time.

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Using Prospect Research to Improve Your Ask: 5 Tips

Achieve

Wealth screening is the process of evaluating your potential donor pool to identify wealthy individuals. Wealth screening is a valuable process because it allows you to narrow your major donor search to those who are wealthy enough to make such a gift. A prospect’s affinity for your organization is just as important as their wealth.

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ASU Lodestar Center Blog: Can You Teach a Watchdog New Tricks?

ASU Lodestar Center

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Here are seven tips to help you start measuring social media efforts. Understand how Google Analytics calculates unique visitors and how Feedburner calculates subscribers , but please don’t get so hung up on the geeky part of measurement that you don’t have enough time to gather insights and apply them. If not, why? If yes, why?

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

How content marketing impacts search ranking results (and why that matters). How to measure data to influence your marketing decisions i. How to set up Google Search Console. No marketer would disagree in the benefits of content marketing or Search Engine Optimization (SEO) for nonprofits. How to set up Google Analytics.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Digital Layered Campaigns with Paid Search, SEO and Display Ads – by Stephanie Tippitt, BDI Essential Nonprofit Marketing Best Practices and 3 Marketing Channels to Try – by Scott G. Digital Layered Campaigns with Paid Search, SEO and Display Ads. I recommend using Google Grants as your initial base search strategy.

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