Remove Evaluation Remove Measure Remove Rate Remove Search
article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad.

Google 267
article thumbnail

TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). The measurements of success for our experiment included:* Engagement (e.g., 57%t of people who watch nonprofit videos go on to make a donation. We also opened a TikTok account.

Video 140
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Follow search engine optimization (SEO) best practices. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

Map 52
article thumbnail

The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Watchdog groups like Charity Navigator monitor the financial reports nonprofits publish and give organizations rankings based on criteria like the percentage of each dollar that goes into their mission (often called the efficiency rating), transparency of financial reporting, expenses, and more. High-Level Requirements. Financial Tool Kit.

Software 299
article thumbnail

“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Google Ads are the sponsored links that appear within many Google searches. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure.

Grant 98
article thumbnail

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104
article thumbnail

How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Search Ads Search ads are a highly effective way to reach new and existing audience members who are likely to be interested in your cause.

Digital 59