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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. Baby Boomers are also more likely to engage in offline giving, such as writing checks or attending fundraising events.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization.

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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Is it easy to see how to give offline?

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

Keep in mind, however, that what’s small for Bill Gates may be major for “Bill Generous.” Follow up with an immediate automated, personalized thank you email. If they made an offline gift, mail a personalized thank you letter within 48 hours. Follow up with an automated, personalized thank you email.

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