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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns. Implementing email segmentation for success 1. The post Using Segmentation To Boost Engagement In Email Campaigns appeared first on Bloomerang.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. A tried-and-true way to acquire phone numbers is to ask repeatedly, every place you can think of. And the information can be outdated or incorrect.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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6 Surefire Tips for Asking for Donations Over the Phone

Qgiv

Making donation appeals over the phone is an interesting middle ground between asking for donations in person and making appeals through more anonymous methods like email or on your website. This makes asking for donations over the phone somewhat tricky. Make a genuine appeal during your phone call. Let’s get started!

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Amazon revolutionized the easy checkout process.

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Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

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