A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts
Bloomerang
AUGUST 7, 2023
And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.
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