[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising
Nonprofit Tech for Good
JUNE 1, 2021
An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation. Only 20% of nonprofit email marketing managers raised less money from email fundraising appeals than they expected – a relatively low number compared to other fundraising tools polled in the survey.
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