M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation. Direct fundraising asks are part of a well-rounded digital calendar. Yes, those people are us). Email Cadence. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Testing isn’t just about answering one-off questions or settling a disagreement. Jas Finnell.

email 116

email Marketing Strategy Tips 116

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Your real test lies in converting these opens into donations. But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

Whole Whale

MARCH 15, 2023

Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. At Whole Whale, we love any chance to promote free resources and products to further aid in a person’s digital learning journey, and the best way we share this information is in a newsletter.

email 75

email Difference Marketing Retention 75

.orgSource

APRIL 25, 2023

I frequently encounter similar situations on digital transformation projects. For example, if you’re talking to digital natives and your IT isn’t exactly new and shiny, emphasize different benefits that appeal to this group, such as professional development and a career path. On the other hand, don’t use filters to enhance your image.

Application 221

Application Statistics Culture Job 221

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Most individual email metrics have continued to decline. Digital ad budgets grew by a whopping 144% in 2018.

Benchmark 81

Benchmark Digital Report Learning 81

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4.

Time 72

Time Metrics Analytics Adopt 72

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 101

Personal Test Demographics Analytics 101

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. You can find a bunch of fundraising metrics to track here. Do more testing.

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Analytics Strategy Fundraising Benchmark 122

Connection Cafe

JANUARY 28, 2020

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics: “ Doing business in the digital era entails risks ranging from cybersecurity breaches and privacy issues to business model disruptions and missed competitive opportunities.

Museum 44

Museum Digital Benefit Massachusetts 44

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints.

Analytics 76

Analytics Museum University Google 76

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage.

Charity 78

Charity Create Sponsor Sample 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with.

Metrics 96

Metrics Facebook Data Measure 96

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Optimize Online Giving.

Online 94

Online Fundraising Benchmark Adwords 94

Bloomerang

JUNE 1, 2022

Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Send daily digital communications during the last four days of the year. Analyze your success. Did you reach your goal?

Guide 108

Guide Giving Nonprofit Metrics 108

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 86

Tools Donor Fundraising Survey 86

Cloud 4 Good

DECEMBER 7, 2021

Additional connectors can support bringing in data from other sources, such as your accounting system, digital marketing tool, direct mail toolset, and/or other repositories of data that you maintain. . You should have a plan to consistently test and upgrade the quality of your Tableau models. .

Blackbaud 94

Blackbaud Report Chart Analytics 94

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. A new wave of digital marketing is coming through, and adaptation is important for your nonprofit to stay relevant. That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. In short, the answer is yes!

Google 52

Google Results Websites Grant 52

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. A/B testing the layout of our fundraising forms. engaging in digital storytelling. and testing testing testing. Online Testing. I also attended a session on online testing, which made me very excited. Always test everything. Email Matters.

NTC 50

NTC Marketing Digital Strategy 50

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

As someone who has worked on web and digital projects for the last 15 years I have watched even the best laid plans require evolution as the project unfolds. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Media Cause

APRIL 22, 2022

Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. . Test, and Test Again. Find out if there’s a better way to engage them by sending an A/B test of your email campaigns. .

email 52

email Practice Marketing Test 52

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. A/B testing. Ad copy development.

Grant 52

Grant Google Management Guide 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 119

Nonprofit Audience Library Research 119

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Where did nonprofits invest their digital ads budgets? Register here.

Benchmark 52

Benchmark Studies Digital Analysis 52

Allegiance Group

FEBRUARY 2, 2024

Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. Digital marketing also promotes higher retention and engagement by establishing more donor touchpoints. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

Saleforce Nonprofit

JANUARY 12, 2022

ALSAC has an internal accelerator where new ideas are explored and tested. When organizational leadership needs help finding new paths to success, she suggests looking to constituents for the innovation they want to see, and creating new programs and metrics based on them. Don’t change what’s working. Bonnie Caver.

Impact 111

Impact Time Nonprofit Leadership 111

Top Nonprofits

MARCH 16, 2022

However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. Your website isn’t mobile-responsive.

Websites 115

Websites Nonprofit Audience Mobile 115

Achieve

SEPTEMBER 8, 2020

Shifting to the digital space will allow you to connect with supporters where they are, rather than relying on them to show up in person to support your cause. . As far as event technology is concerned, the possibilities are endless regarding what a nonprofit fundraiser can accomplish via digital means. Test your giving page.

Virtual 52

Virtual Tech Tips Fundraising 52