Eric Jacobsen Blog

MARCH 22, 2023

Combining cutting-edge research with the stories of powerful women executives at the top of corporations today, including Nike, Visa, IBM, Salesforce, Atlantic Records, and more, Fisher provides a data-driven roadmap for both current and aspiring leaders of all demographics to achieve greater levels of success in an evolving workforce.

Leadership 59

Leadership Demographics United States Companies 59

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Qgiv

APRIL 9, 2024

Social media provides your organization with a public forum to share updates on projects, success stories, and any unexpected challenges you’ve come across. Features like Instagram Stories and IGTV, where you can livestream to your supporters, offer creative ways to share content and interact with your followers. Transparency.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

sgEngage

APRIL 26, 2023

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. One way to broaden your donor base is through esports and livestreaming. Did your participant walk five miles/kilometers?

Platform 76

Platform Charity Trend Badge 76

Bloomerang

JUNE 1, 2022

What were the demographics of our year-end donors? Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. Follow these steps to tell a complete story : Select a protagonist. Round up metrics such as your: Fundraising total. Define the problem.

Guide 113

Guide Giving Nonprofit Metrics 113

Neon CRM

SEPTEMBER 1, 2023

Leaders can use data to demonstrate the impact and effectiveness of existing programs, showcasing success stories, participant feedback, and measurable outcomes. You know that few of them use TikTok and that even fewer of them fit into the demographic that enjoys the platform. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

sgEngage

AUGUST 23, 2023

Tell your organization’s story. Dive into your constituent data to understand your audience’s demographics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page.

Websites 82

Websites Organization Tips Map 82

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. Revisit your Story. You have one.

Campaign 114

Campaign Design Impact Metrics 114

Nonprofits Source

NOVEMBER 27, 2023

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52

Channel Business Marketing Effective 52

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Personal stories, donor benefits, time sensitivity?

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JANUARY 24, 2024

It’s the story you tell potential and current donors. With powerful platforms like Bloomerang , you can create donor segments that allow you to send tailored communications within the various demographics of your donor base. An online fundraising solution works even better when paired with our next key element: a marketing plan.

Practice 52

Practice Strategy Guide Fundraising 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

DipJar

SEPTEMBER 12, 2022

Demographics . Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Common segments include: Location . Giving history .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Cloud 4 Good

MARCH 16, 2021

Explore how Salesforce was able to help the CDC Foundation scale to meet increased demands, reach new donor demographics, and how they plan to turn one-time donors into reoccurring givers. The Teach for America Story: Creating Exceptional Constituent Experience.

Illinois 52

Illinois Virtual America Nonprofit 52

sgEngage

MARCH 4, 2022

At first glance, these metrics aren’t terrible, but the issues that cause users to feel frustrated are typically easy to resolve. Moral of the story: making small changes in your donor’s giving experience can make a BIG impact on your fundraising results. Younger and more diverse donors are giving.

Studies 87

Studies Experiment Giving Generation 87

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. Revisit your Story. You have one.

Campaign 73

Campaign Design Impact Metrics 73

Forum One

MARCH 18, 2021

As new types of digital media are added to the expanding list of potential web content, we must remain steadfast in our commitment to serving up an engaging user experience and ensuring we tell a cohesive story on any device, no matter the size.

Mobile 48

Mobile Indonesia Pakistan Nigeria 48

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Every nonprofit has a story, but how do you tell yours? Use pictures and videos to draw your audience in and enhance the stories you’re telling. Focus on storytelling. Use eye-catching imagery.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. 5. Knowledge is power.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We also identify a monthly theme to discuss in more in depth. We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

NTEN

SEPTEMBER 24, 2009

Moreover, the company reports that people who are 35 years and older make up the fastest growing user demographic, which corresponds to the demographic mostly likely to make a donation online. 2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success.

Facebook 99

Facebook Money Raise Strategy 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Share news, video, photos, stories and what ever else makes sense for your organization. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content. Be active daily.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. The point here is that I would not have internalized the story of this man and his case and the work that AI was doing to preserve his life without seeing that simple banner ad. This is the basic metric most novice media planners will consider above all.

Storytelling 73

Storytelling Yahoo Story Google 73

Qgiv

JUNE 10, 2022

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. We tell compelling stories and bring synergy as we partner with clients to create effective, compelling branding and marketing campaigns to help them flourish.

Digital 52

Digital Marketing Online Fundraising 52

NTEN

SEPTEMBER 10, 2010

Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? Donor demographic information. Show the story behind the numbers, not the numbers themselves. . Let's take a step back, and ask one simple question: "Why?"

Data 82

Data San Francisco Problem Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations. Big listening is grounding in that, if there’s a bad news story, you can see that it’s not as big as you thought it would be.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Amy Sample Ward

JANUARY 15, 2010

This is more of a transcript than a recap, more of what I hope can be a refresher or stimulator for follow up blogs than simply the whole story itself. annanten : social media is here to help you empower your followers with a story to create powerful activists for your cause. realize_ink : Q1. 5MillionPeople : GetUp in Oz do it well.

Campaign 108

Campaign Org Social Media Measure 108

Qgiv

DECEMBER 14, 2023

Gather data Gathering data on donor preferences, demographics, giving background, and other applicable information can aid you in forming donor segments based on factors they find meaningful. Tell a story When outlining the need for donations, it’s important for nonprofits to be both informative and inspiring.

email 64

email Fundraising Nonprofit Test 64

Tech Soup

APRIL 2, 2012

Using content curation, social media management, and free tools available online, any organization can create collections and share their story through video, photos, and social media. Content Curation Across Teams and Organizations. Evonne Heyning and Susan Tenby. Getting the Most Out of Your Email Communications. Lara Franklin. Claire Sale.

Conference 44

Conference Technology San Francisco Disaster 44

Connection Cafe

AUGUST 2, 2018

What is the donor’s story and would they serve as a spokesperson for hospital services? To properly evaluate all feedback, look for trends between the feedback and the socio-demographic profile/age/gender and other characteristics of the donor. Key metrics to explore: . Share your story with us!

Gift 22

Gift Donor Foundation Rate 22

Care2

JULY 26, 2007

Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Investing in the future: Maybe the younger demographic of the social networks will be interested in your organization in the future, so it may not be a bad idea to start building awareness now.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Investing in the future: Maybe the younger demographic of the social networks will be interested in your organization in the future, so it may not be a bad idea to start building awareness now.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JANUARY 15, 2009

Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. As for #1, as always, think hard about your metrics. Survey Your List: Ask your subscribers which subject areas they are interested in reading about. by age, interest, activism level).

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Amy Sample Ward

MAY 14, 2009

The fastest growing demographic is those 35 years old and older. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. With the information and story this new map was able to convey, they were able to stop the logging plans.

Tools 100

Tools Tech Map Case Study 100

Neon CRM

MAY 31, 2023

Demographic factors: Donors who fit the organization’s target demographic are more likely to give. For a better glimpse into how that works, check out this story about how one nonprofit used Neon CRM and WindFall to increase major gift prospects by 20%! Provide donor stewardship: Make sure you steward your donors well.

Management 52

Management Donor Guide Retention 52