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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 277
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

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An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. Who manages the monitoring and evaluation?

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Develop KPIs for Your Goals.

Goal 192
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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. You can do this by implementing mid-course check-ins or post-course evaluations.

Analytics 169
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Website metrics. Email metrics. Social Media metrics. Fundraising metrics.

Metrics 74