5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

Social Media ROI: The Metrics and Strategies

Frogloop

Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns.

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Trending Sources

How to Measure CRM ROI for Your Nonprofit

SocialFish

But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses.

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Higher Ed Trends and Learnings from the Experts at bbcon 2019

Connection Cafe

Industry Research & Trends . I also had the pleasure of interviewing James Wiley in t he # bbcon Lounge to discuss the latest tech trends in higher education and how digital transformation is changing the way universities operate. Trends in Talent Management .

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From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) I’m not the only one seeing this trend, though, and that’s why there are SO many Facebook apps to get people connecting their individual online space with social actions they care about. Tags: otherblogs roi facebook metrics Micah L.

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. If you use wordpress, Joost Blog Metrics can give you these numbers easily.

The ROI of Social Media

Frogloop

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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Social Network ROI Calculator Update

Frogloop

After you access the calculator here , enter the cost per hour of your staff, and other basic web and email metrics, and you can get a realistic snapshot of how you're doing. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics

Givinga

Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. The post Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics appeared first on Givinga Blog.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI.

Great reads from around the web on January 24th

Amy Sample Ward

roundup 2012 book bookmarks casestudies csr email giving list metrics nptech nten philanthropy planning postalicious products research resources review roi strategicplanning strategy trendsI come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 24th).

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI.

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Use of metrics to measure your results. ROI Process.

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From a Millennial: Nobody Wants to Hear Your Stories. We Want to See Them.

Connection Cafe

According to reports, Instagram is currently working on a built in metrics system, so that companies who invest advertising dollars on Instagram can get a moderate picture of ROI. Stories. We all have them. We all love them.

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Social Media Tracking – Easy Tools to Monitor Online Activity and ROI

Beaconfire Wire

What you need to ask yourself now is how you can make the most of your social media efforts, align them with your overall marketing plan and track return on investment (ROI)? It is no longer a question of whether your organization or company should be active on social media. That’s a given.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

What’s coming down the pike in social marketing?

SocialFish

I was invited to help design and participate on a panel on “trends in social marketing” last week for the first ever Real Magnet User Group Conference. So I wanted to share my three trends with you. What trends are you seeing?

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.

[Case Study] Have you crossed the mobile threshold?

SocialFish

The overall trend really starts with our responsive design release in 2012. Diving into the long tail of search queries and correlating them with browser and operating system provided us with evidence of this general trend.

Six Tips for CRM Budget Planning: Are You Ready?

Connection Cafe

Show me the ROI. Be prepared to make your business case and define ROI metrics and don’t be afraid to ask for internal/external examples and templates to make sure you are on track with the expectations of your organization. Time to fire up the spreadsheets and calculators!

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0

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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. | View | Upload your own. Notes ABOUT ME My name is Carie and I???m m the Internet Marketing Manager for The Humane Society of the United States. I run the org???s s web 2.0 and online advertising campaigns.

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it?

Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain.

Nonprofit CRM Trends Plus How to Choose an eCRM - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Philip King: ROI or cost of funds raised.

Reflections from Nonprofit Social Media Poetry Slam

Beth's Blog: How Nonprofits Can Use Social Media

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Need that to show the ROI. .

Measuring the Impact of Your Social Media Program

Frogloop

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Tags: Social Networking Trends

My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Does Your Business Need a Custom Corporate Philanthropy Platform?

Givinga

It’s a trend we’ve seen for some time now, with many companies adopting corporate responsibility (CR) or, more specifically, corporate social responsibility (CSR), initiatives early. Strategic corporate philanthropy is about measurable, tangible results and ROI that move your business forward.

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI.

Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation. This 3:1 ROI is higher than that realized in most clinical services.

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. I was most interested in seeing what the trends were on digital ad spending, including social ads.

5 Tips For Steering Your Organization Toward Online Fundraising

Nonprofits Source

The trends are clear and adopting digital channels are no longer a choice, but a necessity for survival. It’s also hard to justify the amount of work required for little to zero ROI. At least that’s what the trends are showing.

Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t.

5 Strategies for Successful Online Charity Auctions

Connection Cafe

Though they typically require a heavier investment of time and resources than other events, they can reliably deliver a significant ROI for your organization when planned and executed well.

How Corporate Responsibility Will Affect Your Business Success in 2019

Givinga

But programs are almost always limited, with little to no employee engagement or metrics demonstrating ROI or business success. This trend will only grow stronger as time goes on and millennials become a bigger part of the workforce, influencing their colleagues and other generations.