Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. You’ve heard this one a million times about social media, too!)

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Action Practice Tips Seattle 270

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? It’s time to make keeping your donors a board-level priority, right up there with Finance, Governance, and Development itself. That’s right, 70% of first-time donors never gave again. Why are first-time donors such a big deal? I’d bet not. . And then what happened?

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Retention Rate Donor Issue 111

Association Analytics

FEBRUARY 14, 2023

Depending on the time of year, it was not unheard of to stay until 11pm. This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. And the examples go on and on. Though we loved our association, we wanted to quit at times.

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Data Associations Industry Journal 321

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. It helps you get smarter over time. For example, your organization may hold an annual golf tournament. What happens, though, when visitors arrive at your website?

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Rate Content Conversation Test 134

Nonprofits Source

NOVEMBER 1, 2023

Over time, companies become valued partners in addressing local issues, rather than occasional contributors. Businesses everywhere have noticed that they can make a bigger difference through their matching gift programs by simply matching at higher rates. Take Coca-Cola for example. There’s a good reason for this.

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Trend Examples Giving Ratio 52

CauseVox

JUNE 29, 2022

Sometimes you see donation page examples that makes you swoon. Luckily it doesn’t take too much time or work to create a donation experience that captures your donor’s attention and brings in increased donations. To help you out, we’ve pulled seven of our favorite examples of donation pages and highlighted what we love about them.

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Examples Donation Raise Help 74

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? Let me give you an example. Leave the game of chance for another time. Are your conversion rates different for different audiences? Example: utm_source=facebook. Or how they’re landing on your donation page? Medium (utm_medium).

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Donor Track Campaign Facebook 297

EveryAction

JULY 12, 2023

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. 1) Keep the Conversation with Donors Going.

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Retention Donor Gift Rate 339

The MatrixFiles

JANUARY 4, 2023

I am absolutely loving the conversations I’m having with my guests, some of whom are clients, while many are not. For example, Lindsay Currie of CUR has a Board that practices anticipatory planning and has an innovation fund. For example, CASE updated its strategic plan and created a new career journey framework during the pandemic.

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Associations Podcast Learning Wisconsin 246

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Each time you consider adding to your team, it’s a choice that has a critical impact on your organization’s future. People Architecture inspires and builds innovative HR business solutions one client at a time.

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Application Statistics Culture Job 221

Nimble AMS

APRIL 11, 2024

Create and manage different volunteer groups To encourage and facilitate conversation between your member volunteers, use your online community platform to create different groups. If your volunteer program is large, you might want to add more groups to ensure conversation flows more freely. Do we offer enough training opportunities?

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Volunteer Program Community Online 114

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Rate San Diego Open Benchmark 139

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Now is the time… ask us how.

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Marketing Analysis ROI Picture 246

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Let’s use email as an example. Do you know what your most effective marketing channel is?

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

JUNE 22, 2021

As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A successful nonprofit dedicates time early on to master the details. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Action Fundraising Nonprofit Gift 302

Forum One

DECEMBER 22, 2022

The end of the year is a natural time for virtual house cleaning. UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. What to do now.

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Time Metrics Analytics Adopt 72

Association Analytics

FEBRUARY 20, 2024

One example of thought leadership is this blog! Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time.

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Create Strategy Associations Registration 169

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Essentially, you have less time to tell your story and inspire readers to give. Wondering how to get more from your holiday email appeals ?

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Rate Fundraising Stats email 155

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. What does this huge conversion boost reveal to fundraisers? For the average nonprofit, that bounce rate is 1.72%.

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Statistics Fundraising Metrics Mail 97

NonProfit Hub

JUNE 12, 2020

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. Call your new donors. .

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Retention Practice Donor Time 82

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. Your average audience retention rate and engagement is substantially higher. I recommend StreamYard for its low cost of $20 per month, ability to brand Lives with logos, go live on multiple channels, have a split-screen conversation, and much more.

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Raise Fund Phase Audience 325

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory.

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Audio Podcast Content Phase 74

Get Fully Funded

DECEMBER 12, 2022

It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Still, we all want better open rates. We don’t have time or patience to tolerate boring messages.

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email Fundraising Sound Sample 126

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Here are some examples that Google specifically advises against using in their Webmaster Guidelines: 2.

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Websites Work Test Nonprofit 320

CauseVox

AUGUST 10, 2021

In this hour-long webinar on 8/18 @ 3 pm ET, we’ll be exploring: What donors are looking for (and expecting) when they donate online Top 7+ features that have the most impact on your conversion rate Practical next steps to help you optimize your donation page for conversion Real examples of donation pages designed for optimal conversion.

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Donation Rate Conversation Websites 94

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month.

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Twitter Practice Social Media Nonprofit 356

NetWits

MAY 31, 2012

You probably think about things like opens, clicks, conversions and unsubscribes. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. That reason … crowded inboxes. So may your second.

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Rate Technique email Open 172

Top Nonprofits

FEBRUARY 18, 2021

Take a look at all of your numbers, did open or click through rates increase or drop? Sending a mailer to an audience with a pre-paid reply card asking how they were and how they would like to be connected to the organization during this time. Teeny Conversation on Feb. up next: What is Your Audience Thinking?

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Conversation Mexico Museum Europe 52

sgEngage

FEBRUARY 8, 2024

But you also want to respect your grantees’ time and resources and avoid asking them for information that you don’t use or that they have already provided elsewhere. Or you can track the time it takes you to fill out the form, either with sample data or by trying to collect similar data from your own systems.

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Application Leadership Grant Philanthropy 88

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Building your WordPress site is a time-intensive process. Bounce rate. Conversion rate. About page.

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WordPress Content Strategy Create 52

The MatrixFiles

JANUARY 4, 2023

I am absolutely loving the conversations I’m having with my guests, some of whom are clients, while many are not. For example, Lindsay Currie of CUR has a Board that practices anticipatory planning and has an innovation fund. For example, CASE updated its strategic plan and created a new career journey framework during the pandemic.

Associations 130

Associations Podcast Learning Wisconsin 130

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

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Fund Donor Strategy Search 52

Bloomerang

DECEMBER 8, 2023

It also depends on your previous conversations or donor surveys. They focused on small gifts — pens, coffee mugs, or tote bags for example — offered as thank-you gifts to solicit charitable donations. Premiums may actually decrease charitable giving by reducing response rates and total dollars raised. Is that okay?

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Gift Donor Studies Donation 103

Get Fully Funded

JANUARY 24, 2024

For example, if you’re an animal shelter nonprofit, you could label your $25 donation option with “a month’s worth of food for a puppy.” This page should contain essential information about your fundraising event, including the date and time of the event, the location or venue, and what the event will look like. Bounce rate.

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Fundraising Evaluation Rate Gift 59

Global Giving

APRIL 4, 2019

Now, he spends his time telling powerful stories of impact and is devoted to helping nonprofits do good better. A: If your goal is to raise more money, you might want to gather data about: Your donors’ giving history, including whether they’ve given once or multiple times—this will allow you to personalize communications.

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Conversation Data Fundraising Hints 52

M+R

DECEMBER 8, 2023

They look a little something like this: [link] utm_medium=email & gclid=EXAMPLE This tracking can be broken down into Click Tracking and User Tracking. This is the purple highlighted portion “gclid=EXAMPLE”. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences.

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Track Digital Change Fundraising 104