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4 Steps to Breaking Down Complicated Content

Media Cause

When faced with communicating a complicated message, we like to approach it with a four-step system: 1. If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. Can link to more in-depth content. Can push to more in-depth content. Explain it to a 10 year old.

Content 105
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. When you have access to this data in one system and it is your source of truth, you can be more efficient with your marketing messaging. Online Tracking.

Analytics 169
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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. They have been produced by people putting energy into telling their stories. Enter content strategist as digital curator.

Library 73
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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Which types of people are attending in high numbers? If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source.

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How to Measure the CX of Your Website

Forum One

So how do you track how satisfied your customers are with your website? Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult. You can see which terms people entered, and consider what this means about your site.

Measure 66