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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics 169
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 295
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Level Up Your Marketing with Analytics

Association Analytics

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169
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Let Data Drive Your Decisions

Bloomerang

Unsurprisingly, most organizations collect data through forms, questionnaires, surveys, databases, and customer relationship management systems. The problem is that fewer organizations examine patterns and trends from their existing data. Think about what metrics you will use. Did people like your post, or did they share it?

Data 106
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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! How can your organization reverse this concerning trend? A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy.

Policy 116
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Analyze your CRM.

Map 52