Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 340

Twitter Practice Social Media Nonprofit 340

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much. He holds an M.A.

Facebook 226

Facebook Fundraising ROI Virginia 226

Care2

JANUARY 14, 2013

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

Trend 71

Trend Bookmarking Case Study Org 71

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Audience Poll 143

sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups.

Tools 92

Tools Donor Fundraising Survey 92

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. We asked four featured experts to tell us what to expect from their sessions.

Digital 41

Digital Strategy Learning Online 41

NetWits

APRIL 2, 2013

The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

NOVEMBER 11, 2010

I had the chance to review a few email marketing campaigns today. The rest of the campaigns I reviewed didn’t do much right at all. Based on my review here’s 5 reasons why email messages fail. I’m sure more people will come in the door to read the content because of the title. Weak Subject. No Call to Action.

email 212

email Profit Registration Review 212

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. Attract attention with “Snackable” content. A word of caution: though the shortest, “snackable” content can be challenging to produce. Commit to a schedule. Contextualize with Data Insights.

Story 65

Story Data Storytelling Lesson 65

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. While I don’t have a crystal ball, I do have some association trends data that can help. Here are five ideas from the association trends study to help you prepare your association for 2022 and beyond: 1.

Associations 78

Associations Studies Trend Data 78

Saleforce Nonprofit

JULY 22, 2021

Every organization — no matter its content focus, maturity, audience, or resources — can improve how it builds and uses evidence through an impact management focus. Mobile Pathways implemented a weekly all-staff meeting to review impact data, and ensured all their strategic program decisions were based on this evidence collected daily.

Impact 120

Impact Management Organization Evaluation 120

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Segment your email recipients based on shared characteristics to create personalized email content. Make giving easy.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofits Source

JULY 25, 2023

Review additional social media materials: Go over all social media guidelines, including hashtags they should use, accounts they should tag, links to include, and any other relevant details.

Marketing 52

Marketing Tips Fundraising Contest 52

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Put together a content strategy. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Bloomerang

APRIL 1, 2021

While open-source can be tempting due to the inexpensive price, they often only offer a limited amount of information before requiring payment or they simply lack high-quality content. Now, you can read reviews online, search library catalogs, and sometimes even have the book shipped directly to your home. Journals and blogs.

Develop 94

Develop Tips Skills Nonprofit 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified.

Campaign 122

Campaign Conservancy Measure Method 122

Neon CRM

OCTOBER 19, 2023

Access to Exclusive Content One of the primary benefits of joining a membership-based organization is gaining access to exclusive content. If you’re looking for a good way to start offering exclusive content, try a members-only newsletter. This information helps in continuous improvement and tailoring benefits to member needs.

Benefit 52

Benefit Associations Nonprofit Grant 52

Nonprofits Source

OCTOBER 2, 2023

In this guide, we’ll review the basics of corporate philanthropy so that your nonprofit can start earning more through this lucrative funding source. Corporate philanthropy trends What does the current state of corporate philanthropy look like? Here’s what we’ll cover: What is corporate philanthropy?

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

DNL OmniMedia

JUNE 28, 2023

For example, eCardWidget’s guide to donor retention explains how trends in donor data can reveal which donors are at risk of lapsing. Along with these main segments, you can create groups of donors based on trends you see in online engagement data. This data can reveal which types of content your audience prefers to engage with.

Platform 52

Platform Donor Online Social Media 52

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Immediacy and response are key, even as short-form content proliferates. Review tactics like monthly giving programs and recurring emails that generate habitual support. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Review procedures for rapid response and crisis management with key leadership. Review the upcoming month in the annual online marketing calendar. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. That statement guides how I engage and what content I share. This is multi-step process looking at your web site content, events, and social media properties.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Staff performance reviews incorporate how well the organization is doing on KPIs.

Results 95

Results Data Charlotte Measure 95

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Or is your content a total snore and leaves people feeling un-inspired?

Social Media 65

Social Media Measure Tools Media 65

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You also need to think through your content and engagement strategy. I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions. In reviewing my spreadsheet, I discover what works.

Social Media 99

Social Media Strategy Media Social 99

Nonprofit Tech for Good

SEPTEMBER 10, 2013

The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often does not reach small NGOs – especially those in rural areas. Before each training I review the Web presence for each NGO in attendance.

Practice 270

Practice Develop NGO Online 270

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. The survey was reviewed by several social media and research experts then released to the public January 29, 2013.

Benchmark 103

Benchmark Social Media Global Project 103

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Connection Cafe

JUNE 22, 2017

I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! When’s the last time you reviewed your plans or asked for feedback from your team? This post in Guidestar’s blog goes over some other metrics that you should also be measuring to ensure true success of your major gift program.

Resource 48

Resource Blackbaud Chart Retention 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

We got a peek at the new features and functionality – and we now have a 30 days to prepare, so we don’t have to drop everything and have a new page up in the next 25 minutes! We can review the changes, figure out a strategy, and implement the changes. Here’s my suggestions: 1. Take the Tour.

Change 117

Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

” I will have a full book review coming. So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126