sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 80

Websites Organization Tips Map 80

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. Keep a Pulse on Reviews Reviews matter.

Goal 52

Goal Tips Review Map 52

sgEngage

JANUARY 16, 2024

No matter your role, the following 10 simple fundraising tips are guaranteed to improve your effectiveness. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Content with a visual element receives up to 94% more views.

Effective 76

Effective Tips Fundraising Blackbaud 76

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Like a week or a series of posts where you did not use story-based content.

ROI 67

ROI Storytelling Measure Story 67

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Why does your nonprofit need a marketing plan? Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

sgEngage

APRIL 18, 2022

Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Hospital websites must comply with accessibility regulations such as Section 508 of the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). Review your website analytics.

Websites 79

Websites Organization Tips Map 79

Nonprofits Source

FEBRUARY 24, 2023

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Publish relevant content that targets specific keyword phrases, such as “pet-care businesses near me” or “top pet-care businesses.” Follow SEO best practices. Leverage third-party integrations.

Map 52

Map Digital Business Marketing 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

Mail 105

Mail Spam Rate email 105

Association Analytics

NOVEMBER 16, 2021

To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. Check out our Ultimate Guide to Data Governance for tips. Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data.

Analytics 169

Analytics Data Beginner Associations 169

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Some tips to help you communicate: Be clear on assumptions.

Analytics 169

Analytics Language Associations Case Study 169

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. Content or Outline When asking ChatGPT to generate an outline, it helps to direct the structure.

Examples 84

Examples email Communication Language 84

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Here are some tips on how to do just that. This will mean that your ad only shows to people that are interest and will help to ensure you don’t drop below the 5% click-through rate needed to maintain the grant every month. Remove clutter and unnecessary content.

Grant 52

Grant Google Donation Tips 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. 1 in 40 online donors is a recurring monthly donor.

Online 98

Online Fundraising Benchmark Adwords 98

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Achieve

MARCH 16, 2022

To make the most of your post-event surveys, consider these key tips: Personalize surveys & survey emails. Individualizing your post-event communications in this way can go a long way to increase survey open and response rates, as well as give you more precise and pertinent information to enhance your virtual events.

Survey 59

Survey Virtual Tips Associations 59

Forum One

NOVEMBER 3, 2021

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

NTEN

JULY 5, 2012

Daily Action Rate? Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Get people to engage with your content. Q: Viral Reach?

Metrics 64

Metrics Facebook Question Benchmark 64

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NetWits

NOVEMBER 11, 2010

A few tips: Keep it short – people don’t want to read a lot and with the rise of email consumption on mobile devices the space they have to see your subject line is limited. Make it interesting – The title of this post could have been “Email Tips”, but that would not have been interesting at all. Then back it up with great content.

email 212

email Profit Registration Review 212

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Media Cause

APRIL 22, 2022

Tip – Don’t have your form pop up immediately, consider pausing for 5-10 seconds to allow the visitor to gather more information about your organization. When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content.

email 52

email Practice Marketing Test 52

AccelEvents

AUGUST 10, 2020

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. Here’s what you need to know about post virtual event surveys: Tips for Crafting Your Post Virtual Event Survey. How would you rate this event?

Survey 98

Survey Virtual Question Sponsor 98

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. But, there is a way to simplify this.

Campaign 70

Campaign Digital Profile Social Media 70

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Here is a sampling of some advanced features and set-up tips that Craft recommends.

Analytics 100

Analytics Google Digital Marketing 100

NetWits

MAY 26, 2011

- Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits. Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending). What to do with?

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

APRIL 26, 2023

Video content is being consumed at higher and higher rates and is the preferred medium for most. From taking a seat at a virtual table with colleagues, family, and friends, to instant donor recognition, to silent auctions, to access to exclusive content, there are many digital solutions that can enhance your donor experience.

Platform 75

Platform Charity Trend Badge 75

Qgiv

JUNE 23, 2021

Social media marketing tips. As your supporters share your content it gets seen by more people in their social circles. So to gauge effectiveness look at the following metrics. Must-know metrics. Conversion Rate: This is a measure of how many people clicked through to your website then registered or donated to your event.

Practice 52

Practice Marketing Fundraising Social Media 52

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

sgEngage

JULY 15, 2023

Segment Donors The biggest tip for building a beneficial relationship with donors is understanding the person behind the donation. A high-quality donor management system should leverage donor retention rates, demographics, applicant yield rates, donor trends, and donor history to identify opportunities for improvement and actionable goals.

Management 52

Management Donor Blackbaud Retention 52