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Should Nonprofits Fear Charity Watchdogs?

NonProfit PRO

As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year. Nonprofits have had a love-hate relationship with Charity Navigator for 20 years.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information.

Metrics 101
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Attendance Growth.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Regardless of how familiar you are with WordPress or web design, you’re sure to gain valuable insights with these top tips. Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. Bounce rate.

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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. What Apple’s privacy changes mean for email open rates. Register now for our Tips and Timesavers webinars. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. zachlmoss Twitter thread. Want to learn more?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. Fortunately, getting started doesn’t have to be complicated.

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