Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Report Out. Europe and Latin America.

Measure 50

Measure Impact Program San Francisco 50

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers.

Rate 139

Rate San Diego Open Benchmark 139

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

Content 45

Content Storytelling Marketing Chart 45

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

He says, “Video is, by far, the content that commands the most attention online. See3, along with YouTube and Edelman are working on the first video benchmark report for nonprofits. It will help nonprofits understand how videos can help further their missions and create effective content. Why should you participate?

Video 113

Video Benchmark Headline Comparison 113

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan? Why do we Need Nonprofit Content Marketing Research?

Benchmark 20

Benchmark Survey Content Marketing 20

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today.

Report 82

Report Measure Process Impact 82

sgEngage

JULY 20, 2021

Can you talk about how Blackbaud measures the success of their goals? That survey established a critical baseline that we can use to benchmark our progress in the future. Hear more from Michael Moore in Blackbaud’s CSR Report. Last October we launched Blackbaud’s first Diversity, Inclusion and Belonging survey.

Government 97

Government Social Blackbaud Companies 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. That’s been useful to at least test content and engagement formats. There’s a lot of confusion.

Metrics 112

Metrics Facebook People Measure 112

NetWits

JUNE 19, 2012

Relevant content. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions. Just look at some of the considerations: Frequency. Calls to action.

email 150

email Test Conference Benchmark 150

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 89

Software Free Tools Adobe 89

Forum One

MAY 13, 2021

How do you create content for our visitors now? How are you sharing analytics information to drive our content strategy? Additionally, it will be useful to understand current governance processes for adding, updating, and removing content. You can’t improve what’s not being measured! What type of friction does this cause?

Government 52

Government Process Service Technology 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. It appears to be an even greater hurdle to adoption than expertise (only 50% reported lack of expertise as a problem) or budget (reported at 52%).

Social Media 106

Social Media Arts Social Media 106

Care2

MAY 24, 2011

It’s also important to consider how often you produce website content and how well you promote it. Just because you write a great blog post or release an informative special report does not mean people will flock to your website to read it. Note, a bounce rate over 50% may indicate a lack of engaging, relevant website content.

Websites 73

Websites Generation Benchmark Statistics 73

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Out of 151 nonprofits, only 24 of them scored 76% or above.

Studies 78

Studies Online Fundraising Nonprofit 78

TechImpact

NOVEMBER 6, 2014

But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history. However, few can argue the rapid rise, and ostensible success content marketing has seen in the nonprofit sector.

Benchmark 119

Benchmark Content Marketing Report 119

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

Resource 48

Resource Blackbaud Chart Retention 48

BoardAssist

NOVEMBER 10, 2015

Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your nonprofit’s fans and followers that measurably fill the top of your in-bound marketing funnel. This is one of the more interesting graphs from HubSpot’s 2015 benchmarks report. Key Takeaway.

Social Media 40

Social Media Media Time Social 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Reporting begins with benchmarking.

Social Media 96

Social Media Media Social DC 96

NTEN

AUGUST 25, 2011

That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

Rate 61

Rate Open Benchmark Mail 61

Tech Soup

OCTOBER 31, 2011

” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal. The output of a dashboard can in turn be used to generate reports that document an organization’s progress. Five Reports Every Nonprofit Should Know.

Analytics 65

Analytics Data Analysis Chart 65

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Everyaction

JULY 18, 2018

Running periodic fundraising reports. This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. Fundraising team functions include, but are not limited to: Conducting initial research. The public. One last thing.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? According to a report from Wyzowl , 78% of marketers agree that video marketing has produced a good ROI for their organizations. Measuring your video marketing. Your measurements should be based on three goals: engagement & conversion, awareness, and ROI.

Measure 59

Measure Video Marketing Guide 59

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement?

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50