Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

Effective 119

Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers.

Ideas 354

Ideas Online Fundraising Social Media 354

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Pamela Grow

JUNE 28, 2023

That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. Your header image: This is the graphic that appears at the top of your message. So, what do you think? It depends.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

OCTOBER 31, 2011

The rise of social media and mobile technology has changed the way people process information. The 24/7 news cycle is overwhelming to many people. Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. Use bold for headlines.

Design 251

Design Websites Practice Widget 251

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. The content on these landing pages is that final push (or lack there of). What a missed opportunity. But it works.

Causes 52

Causes People Slides Online 52

The Fundraising Authority

MAY 8, 2021

However, many eligible people are still unaware of the program and how to use it. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. The main reason people don’t use the program is that they are intimidated by it. Visit your site.

Grant 152

Grant Google Search Application 152

Get Fully Funded

MARCH 14, 2022

It’s the digital face of your organization and where many people interact with you for the first time. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills.

Profit 124

Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Others, Linkedin. Others still, Snapchat.

Facebook 76

Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Tech Soup

JANUARY 19, 2017

With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Email Is Back. Embrace Automation.

Digital 36

Digital Marketing Game Headline 36

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Helping real people should be the star. Immediacy and response are key, even as short-form content proliferates. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Tech Soup

APRIL 14, 2015

Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content. " If people are looking for "learn to read," use "learn to read" in your content. You also need a headline that is similar to the page title.

Search 36

Search Websites Tips Headline 36

See3

OCTOBER 3, 2014

But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way. What’s the first step to pulling people in? People looking at your organization’s YouTube page should be seeing your most current video. Your video has to be seen!

YouTube 40

YouTube Free Headline Search 40

Care2

AUGUST 22, 2013

What actions do you want people to take? Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Plan for any meetings needed to solicit content or input from departments and outside support contractors. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JANUARY 29, 2016

But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from the rest. Create attractive content. A few best practices include: Write a compelling headline. Include an eye-catching image at the top of your posts. Bold important text.

Platform 28

Platform Tips Linkedin Headline 28

Connection Cafe

DECEMBER 1, 2017

You do not want people confused as to why they’re on that page. Technically, you are selling the fact that you have an email list for people to join and receive updates and tips about your product or service. When people are bombarded with calls to action, they will leave your landing page fast. You only need one. CTA buttons.

email 29

email Build Guide Social Media 29

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

Websites 38

Websites Headline Strategy Test 38

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

Tips 59

Tips Storytelling Images Camera 59

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

Build 36

Build Online Donor Newsletter 36

Nonprofit Tech for Good

NOVEMBER 7, 2020

They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Stories are windows into new worlds.

Channel 247

Channel Sierra Leone Story Digital 247

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

Site 28

Site Headline Strategy Test 28

Care2

JANUARY 14, 2009

Let’s face it: People have a love hate relationship with their email. How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Do their answers match up to what people are clicking on in the e-newsletter? Headlines should be short.

Newsletter 51

Newsletter Tips gMail Headline 51

NTEN

SEPTEMBER 23, 2010

Let's get this out of the way up front: it's not true that people don't read on the Web. The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." That was the genius of USA Today: they understood people's reading habits before the Internet.

Web 70

Web NTEN Alternative Headline 70

NTEN

JULY 28, 2010

is commonly the first question people encounter when they start a redesign, but I beg to differ. Regardless of whether a visitor is a member of your specific audience or not, people are people. People look for the 5 Ws on a home page : Who (are you)? Colors are important : Not all people see things the same way.

Method 52

Method Audience Design Question 52

Nonprofits Source

JANUARY 23, 2023

With Google Ad Grants , you can advertise to people who are searching for programs like yours in your geographic area. Or, you can promote educational content related to the positive impact of participating in these programs. Bringing attention to the right content on your site will drive more value for your cause.

Grant 52

Grant Google Guide Nonprofit 52

Classy

AUGUST 23, 2021

As a result of the COVID-19 pandemic , we’ve seen a larger number of people in need of their services. Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks.

National 71

National Raise Headline Campaign 71

Care2

JANUARY 15, 2009

| Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Headlines should be short. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. In addition, hundreds of people complete the online screening. .

Google 331

Google Grant Guide Adopt 331

M+R

JANUARY 26, 2023

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. Report back from colleagues Your organization is full of people with inside info — field staff, development officers, policy experts. Rip from the headlines The news is urgent, tangible, and real. Still reading?

email 110

email Work Sound Hurricane 110

Get Fully Funded

JUNE 11, 2023

How People Sort Their Mail (and Where Your Fundraising Letter Goes) If you want big results from your fundraising letter, start by understanding how it will be received by your donors. People are extremely busy and your fundraising letter is an interruption in their day. will provide a hot meal to 10 people in need.”

Fundraising 111

Fundraising Guide Mail Gift 111

Whole Whale

MARCH 28, 2023

Is AI content from GPT tools detectable? It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines.

FAQ 52

FAQ Language Model Nonprofit 52

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. Sixty percent of people who make a donation on Classy do so in less than one minute , so make sure your form is optimized to support a speedy checkout. To get started, here are a few campaign elements we recommend: Create a clear custom headline .

Campaign 64

Campaign Fundraising Strategy Headline 64

Get Fully Funded

AUGUST 1, 2022

Don’t copy your print newsletter into an email or ask people to download a PDF of your print newsletter. You need to give people a way to opt out if they decide they don’t want to receive your newsletter any longer. Plus, if people didn’t attend your car wash, they don’t really care that you raised $225. Save the date.

Newsletter 124

Newsletter email Create Template 124