sgEngage

NOVEMBER 19, 2023

Planned giving, often called” legacy giving,” is the process by which a donor or prospective contributor produces a financial or estate plan to donate something of value to an organization at a later time. Planned giving bequests account for nearly 10% of charitable giving revenue.

Giving 52

Giving Blackbaud Gift Policy 52

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

TechImpact

JUNE 16, 2014

Image courtesy of Black Celebrity Giving. Getting as many people talking about and interacting with your content needs to be priority #1 for your nonprofit. The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. For good reason, too.

Metrics 170

Metrics Facebook Stats Nonprofit 170

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Nonprofit Tech for Good

AUGUST 6, 2023

The last week of December, particularly between December 28th and 31st, is optimal for a final campaign push because people are often in a giving mood during the holiday season and are more likely to respond positively to donation appeals. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 244

Practice Fundraising Guide Channel 244

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

Benchmark 79

Benchmark Blackbaud Report Online 79

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Will you send them additional content resources? Ask them to sign up for a new learning course?

Create 169

Create Strategy Associations Registration 169

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Nimble AMS

APRIL 2, 2022

It’s built on Salesforce Experience Cloud and gives you the association-specific templates and capabilities you need to build a vibrant online community.? . For example: Give non-members limited access to your online community to demonstrate the benefits of becoming a member of your association. Attract and engage members.

Community 139

Community Online Associations Template 139

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

Network for Good

MAY 14, 2021

Did you miss yesterday’s webinar on the Subscription Giving method of fundraising? That means that donors haven’t stopped giving, they have just moved to other charities. Adopt a Subscription Giving mindset. Four Steps to a Subscription Giving approach. Make the default on your giving page monthly gifts 2.

Giving 86

Giving Retention Stream Gift 86

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

Community 134

Community Online Strategy Guidelines 134

sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

Studies 83

Studies Experiment Giving Generation 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Forum One

JULY 6, 2023

Whether it’s determining what content leads to conversions, or tracking the CX experience among a complex system of different branded websites, there are some unique challenges that mission-driven organizations face when it comes to tracking customer satisfaction. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 66

Measure Websites Metrics Track 66

Nonprofit Tech for Good

AUGUST 21, 2021

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org. As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. Why monthly giving matters.

Difference 328

Difference Donor Community Profit 328

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Don''t just rely on tools and expect it to give you the full picture. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Say everyone’s sitting at home on the couch, and the holiday movie you watch together every year is playing.

Channel 224

Channel Work Fundraising Movie 224

Bloomerang

AUGUST 23, 2023

Bloomerang’s online giving platform is equipped with modern fundraising tools like branded donation pages, crowdfunding forms, and text-to-donate capabilities. Donors won’t just give to a peer-to-peer campaign—they’ll be more likely to continue donating over the long term. Donors give to the campaign pages. Let’s get started!

Platform 81

Platform Giving Fundraising Software 81

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. And never force anyone to make content.

YouTube 122

YouTube Tips Script Audio 122

Network for Good

MAY 14, 2021

Did you miss yesterday’s webinar on the Subscription Giving method of fundraising? That means that donors haven’t stopped giving, they have just moved to other charities. Adopt a Subscription Giving mindset. Four Steps to a Subscription Giving approach. Make the default on your giving page monthly gifts 2.

Giving 52

Giving Retention Stream Gift 52

EveryAction

NOVEMBER 2, 2022

To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started. This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone.

Report 180

Report Organization PDF Tanzania 180

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Care2

OCTOBER 15, 2013

Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Don''t just rely on tools and expect them to give you the full picture.

Metrics 77

Metrics Social Media Media Social 77

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Social media gives your nonprofit the opportunity to broadcast your mission far beyond your local community.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Understand that giving is higher in some months than others.

Track 237

Track Mobile Media Fundraising 237

Saleforce Nonprofit

AUGUST 3, 2021

The events of 2020 changed how we view and do a lot of things — including workplace giving. For CSR and HR professionals trying to navigate giving and volunteer activities within their companies, everything looks different today than it did before. Roll Out Giving and Volunteering Programs. Total Digital Engagement.

Change 65

Change Giving Philanthropy Companies 65

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 245

Facebook Fundraising ROI Virginia 245

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Pamela Grow

MARCH 7, 2024

The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. See how one newsletter enjoys a 51% open rate with supporter-generated content. The Monthly Giving Email Ask Growing your nonprofit’s monthly giving is a smart way to bring recurring, reliable revenue in.

email 69

email Storytelling Newsletter Nonprofit 69

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122