The Modern Nonprofit

OCTOBER 17, 2023

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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Nonprofit Tech for Good

APRIL 12, 2019

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. What creates more awareness and connects you to people who share your mission is expert content. Making it easy for donors to find our website is crucial to fundraising. Your organization is an expert in your field.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Nonprofit Tech for Good

FEBRUARY 5, 2021

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. Promoting a special fundraising campaign. Design for variable-length content. Other potential announcements include: Brand updates.

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Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content. Quality over quantity content.

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The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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NetWits

JANUARY 3, 2011

While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. What Other Content Should You Test? What results have you seen?

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Bloomerang

APRIL 11, 2023

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Nonprofit Tech for Good

MARCH 17, 2020

Because Facebook is generally a fast channel – it’s quick and easy to publish posts and ads and content can go viral really quickly – charities will often try to create last minute Facebook ad campaigns. Remove all the lower performing ads, and test different headlines on the best ads.

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content.

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Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. Use large font for headlines and body text. Mobile for Good: A How-To Fundraising Guide for Nonprofits.

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Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But we’re thrilled to announce a third Summit headliner: Amal Clooney. With over 30 sessions across four unique content tracks, you’re guaranteed to find a wide range of thought-provoking discussions, practical takeaways, and actionable best practices from your industry peers.

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TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Newsless newsletter content. Multiple goals. Stock images.

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NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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NonProfit Hub

OCTOBER 26, 2016

So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop. Easy-to-read content means engaging content. Beef it Up.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. drives traffic c.)

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Connection Cafe

AUGUST 25, 2013

And content is king. And speaking of content…. Here’s some of this week’s best content for the nonprofit industry. Some People Make Excuses; Others Raise Money – Fundraising Coach, Marc A. Pitman challenges nonprofits to reframe the slow months and use them to catapult their fall fundraising. You can do it.

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Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . They shared valuable insights that addressed the many challenges nonprofits are facing around smart tech adoption, content strategy, change management, and leadership.

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Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Focus on Engaging, Personalized Content in Email. Write less lengthy copy and better headlines. Email Is Back.

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EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

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Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. This approach keeps the event content separate from your main website, ensuring a smooth user experience for event participants and regular website visitors.

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Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Have a Consistent Design throughout All Secondary Navigation and Content Pages. No longer!

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NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. If you feel like your newsletter’s content alone won’t be enough to convince people to subscribe, propose a special deal or bonus along with it. Make it your own. When it comes to design, keep it clean, engaging and on-brand.

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Newsletter Digital Captivate Headline 67

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Segment your mailing lists so that loyal donors receive exclusive content. Happily Married!

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Donor Gift Newsletter Headline 62

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. Keep it personal. Show your skills.

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Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Remember, content is still king.

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NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

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Get Fully Funded

MARCH 14, 2022

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Your brand is how people feel when they think of your organization (or visit your website!)

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The Fundraising Authority

MAY 8, 2021

You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Ad Schedule Ad Schedule - at first glance, this doesn't seem very clear.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes. The content you create doesn’t have to be from scratch for every channel, you are simply tweaking or optimizing it for the channel. The skill of writing good headlines is an important one to develop! Fundraising'

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Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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