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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

Track 246
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
professionals

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The goal was to create shorter assessments of specific content that could be administered over time. Blue Ocean Strategy was used to evaluate the potential for promoting the product to new markets.

Strategy 221
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

You can do this by implementing mid-course check-ins or post-course evaluations. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. What are learners missing from you?

Analytics 169
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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. Fast Track New Technology Use your ambassadors to fast-track tools, like AI, to manage your digital ecology. Lead with Humanity AI will redefine the way we describe great leaders. Someone smarter just blew into town.

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How to Measure the CX of Your Website

Forum One

So how do you track how satisfied your customers are with your website? Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult. A positive CX with a brand, resource, or service significantly impacts an organization’s success.

Measure 64