EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 300

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling. A unique and compelling brand story helps set your organization apart from your competitors.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Social Media Hunger Donor Media 304

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 235

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Know your goals You need to know your goals to let your data drive your decisions. How will you identify these goals? Does the information you have not align with your goals?

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Data Metrics Measure Goal 106

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

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Associations Data Registration Analytics 318

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

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Content Practice Search Research 40

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. LinkedIn Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation.

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Tools Fundraising Analytics Analysis 359

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Choose a goal. Clearly define a goal before sitting down to write. Without an end goal in mind, nothing can be accomplished.

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Newsletter Spam Template Nonprofit 247

Nonprofits Source

MAY 15, 2024

Personas are fictional people who represent the different audiences your business needs to appeal to. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. These measurements should align with your campaign’s goals.

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Map Digital Business Marketing 52

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A well-crafted subject line can significantly increase the likelihood that your email gets opened.

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Rate email Attention Open 104

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program. When laying out your goal, consider following the SMART model for goal setting. Engagement with content.

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Analytics Data Giving Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 126

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. Personalized Content Automation doesn’t mean one-size-fits-all.

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email Service Marketing Metrics 52

Nonprofits Source

MAY 6, 2024

In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Implement inclusive language and content.

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email Tools Strategy Application 52

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. CoSchedule analyzed over 14 different studies from various email marketing tools to determine the best time to send emails. Supporters give to your organization to make a difference.

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Donor Giving Template email 330

Association Analytics

NOVEMBER 16, 2021

What’s the difference between analytics and reporting? If you have analytics without a plan, it won’t serve your goals. Bring together people throughout your organization that have different points of view but are curious about data and want to learn. Why is it important? First: Reporting vs. Analytics. Step 1: Create a Plan.

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Analytics Data Beginner Associations 169

Nonprofit Tech for Good

FEBRUARY 12, 2021

Once someone signs up for an account, all they have to do is choose a nonprofit, link a credit or debit card, and select a monthly minimum goal. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. The format and tone of your content should be specific to the channel.

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Effective Fundraising Nonprofit Channel 281

Association Analytics

JANUARY 8, 2024

Make it easy – Don’t put unnecessary barriers in front of members like having different departments ask members the same question, multiple times. There are a couple of different ways you can approach the collection of data but to start you’ll want to do a data collection audit. Observing is the most valuable type of data.

Impact 169

Impact Strategy Associations Data 169

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals. Give it a try!

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Websites Nonprofit Guidelines Phone 239

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Sales are instant. Analyze Performance.

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Analytics Marketing Taxonomy Module 169

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Metrics Social Media Measure Media 100

Bloomerang

JUNE 3, 2024

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. The ED sets the course, defining the mission, vision, and long-term goals for the nonprofit. Identify your goals.

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Arts Culture Fundraising Nonprofit 74

Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. different platforms. Achievable. Time-bound.

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Digital Marketing Create Social Media 59

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Utilize website analytics to inform content creation. Examples of basic personalization.

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Personal Test Demographics Analytics 100

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. After all, your website is your biggest body of content. It pulls together so many different elements and assets of your brand, making it the most critical content you own.

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Analytics Google Goal Track 35

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 82

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

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Social Media Media Guide Social 52

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. Remember SMART goals? Notice that I set a goal that’s specific, and you have to assure that it’s realistic.

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Gift Celebrate Goal Donor 107

Neon CRM

JUNE 8, 2023

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

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email Newsletter Contact Nonprofit 59

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

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Donation Blackbaud Retention Gift 52

Whole Whale

JANUARY 27, 2022

There are many problems with this which is the subject of a different novel… The purpose of this guide is to help organizations take advantage of this truth. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. Social Media Tools.

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Profile Social Linkedin Audio 98