Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

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Digital Strategy Guide Create 295

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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Analytics Data Spam Fundraising 98

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Content Phase Map Audience 98

Nonprofit Tech for Good

APRIL 17, 2021

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%.

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Help Retention Tips Template 269

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Newsletter Content Ideas Tips 52

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling. A unique and compelling brand story helps set your organization apart from your competitors.

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Storytelling Action Roles Hunger 234

Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5%

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Metrics Digital Marketing Retention 310

Byte Technology

DECEMBER 15, 2021

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). To Determine Your Goals for the Coming Year. Those written goals will serve as an overview map for you and your leadership team. A Strategic Marketing Plan brings goals into the picture.

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Marketing Analysis ROI Picture 246

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

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Content Practice Search Research 40

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 239

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. LinkedIn Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 361

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 308

Bloomerang

APRIL 17, 2024

Know your goals You need to know your goals to let your data drive your decisions. How will you identify these goals? Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Please talk with your staff and board members about what goals would best serve your organization and prioritize them.

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Data Metrics Measure Goal 104

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

FEBRUARY 28, 2021

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. With hunger rates increasing dramatically during the COVID-19 crisis, the organization is focused on maintaining their community’s trust, increasing reach and driving engagement on social media.

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Social Media Hunger Donor Media 300

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

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Map Digital Business Marketing 52

Nonprofits Source

APRIL 3, 2024

Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Audit for accessibility.

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Organization Online Influence Metrics 52

Association Analytics

MARCH 13, 2024

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Set a member engagement goal.

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Analytics Associations Model Metrics 169

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program. When laying out your goal, consider following the SMART model for goal setting. Engagement with content.

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Analytics Data Giving Metrics 52

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Choose a goal. Clearly define a goal before sitting down to write. Without an end goal in mind, nothing can be accomplished.

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Newsletter Spam Template Nonprofit 247

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible.

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Donor Ideas Social Nonprofit 328

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. Personalized Content Automation doesn’t mean one-size-fits-all.

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email Service Marketing Metrics 52

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A well-crafted subject line can significantly increase the likelihood that your email gets opened.

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Rate email Attention Open 102

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. 3) Learn how to use hashtags.

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Social Media Associations Media Social 332

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation.

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Tools Fundraising Analytics Analysis 360

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 125

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. Then ask them if the story would inspire them to take actions that help you reach your short and long-term goals. . Do they prefer video content? Did your engagement rate improve? .

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Storytelling Help Measure Audience 113

Nonprofits Source

MAY 6, 2024

As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Fortunately, automated tools make curating personalized email content for candidates effortless. Implement inclusive language and content.

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email Tools Strategy Application 52

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Pamela Grow

FEBRUARY 27, 2024

Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Plan a variety of engaging content. Achievable.

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Digital Marketing Create Social Media 59

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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Websites Nonprofit Guidelines Phone 245

Bloomerang

NOVEMBER 8, 2023

Also, define specific fundraising goals for your campaign and communicate them to your donors. Post engaging content, share success stories, and ask for support. If your organization’s social media engagement is lacking, why not ask your board members and volunteers to post your content on their social media channels?

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Strategy Social Media Rate Gift 57

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. After all, your website is your biggest body of content. It pulls together so many different elements and assets of your brand, making it the most critical content you own.

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Analytics Google Goal Track 35

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 81