Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. They then promoted that content to unengaged members with similar profiles.

Data 210

Data Strategy Associations Survey 210

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan. Mission-driven.

Audio 74

Audio Podcast Content Phase 74

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How can we track marketing initiatives using UTMs?

Donor 294

Donor Track Campaign Facebook 294

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” The work is tracked in a shared spreadsheet and accompanying meeting notes. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan.

Content 47

Content Effective Strategy Measure 47

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. 7) Measure your social media engagement.

Social Media 332

Social Media Associations Media Social 332

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? There are many marketing technology tools that can help you measure success. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog.

Analytics 169

Analytics Marketing Taxonomy Module 169

TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. This happens.

Content 129

Content Marketing Storytelling Analytics 129

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 243

Practice Fundraising Guide Channel 243

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

.orgSource

JULY 25, 2023

Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) That’s a reminder to proceed with caution.

Team 221

Team Marketing Build Analysis 221

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. As you define your goal(s), also think about how to measure it. Create an engaged online community: success is measured by an increase in engagement, particularly comments and re-shares.

Social Media 98

Social Media Data Strategy Media 98

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Nonprofit Tech for Good

APRIL 17, 2021

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. Which of our partners could support us in a deeper way? Redefine your asset portfolio based on your findings.

Help 269

Help Retention Tips Template 269

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Click rates are still worth tracking, although click rates can also be slightly inflated due to security devices that pre-click all links to see if they pass security checks.

Benchmark 77

Benchmark Blackbaud Report Online 77

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation.

Communication 98

Communication Campaign Channel Measure 98

NTEN

APRIL 10, 2015

Tracking data from your website is one thing, but what is it telling you about your content strategy (and are you listening)? Do you create content, measure it, analyze it and still wonder what, if any, impact that content had on your goals? content strategy Strategy Web Sites Communications' Ted Fickes.

Measure 36

Measure Content Strategy Create 36

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” You may be tracking the number of likes on a Facebook post.

Data 99

Data Metrics Measure Goal 99

Bloomerang

DECEMBER 21, 2021

When determining the medium through which you’ll share your story , take into consideration where and how your audience consumes content. Do they prefer video content? Measure how successful your story is. What you measure will depend on your goals. If so, track the number of tickets you sell. . Volunteer sign ups.

Storytelling 109

Storytelling Help Measure Audience 109

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. But where to start?

Measure 96

Measure Social Media Media Social 96

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Accepting cryptocurrencies or using sophisticated security measures for your donor database means the organization is on its way to using Web3.

Attention 342

Attention Avatar Virtual Internet 342

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. All in all lots of good measurement for nonprofit learning.

Measure 98

Measure Data Facilitation Teen 98

Qgiv

NOVEMBER 9, 2023

Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Social media engagement: Are people interacting with your social media content? Be open to making changes to your branding as needed.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Six Types of Visual Content. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year. Since its release in 2011, our free content scheduling tool has been downloaded and embraced by hundreds of do-gooders and nonprofits across the nation.

Calendar 106

Calendar Measure Strategy Digital 106

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

Education 44

Education Content Strategy Texas 44

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 134

Community Online Strategy Guidelines 134

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. To learn more about how we can help you with tracking and measuring your member engagement, get in touch with us today.

Analytics 169

Analytics Associations Model Metrics 169

Forum One

OCTOBER 17, 2023

Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact. Similarly, such an approach can sharpen focus on features or content that support specific strategic goals.

Product 88

Product Develop Impact Case Study 88