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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much. In fact, they actually declined a bit which means fewer people unsubscribed compared to the previous year.

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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. Winning is defined as the content with the best click-through and conversion rates.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). In this scenario, you spent $0.43 for every dollar raised.

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5 Web Reports Every Nonprofit Should Know

NetWits

Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits. Use this comparison to survey peaks and valleys of traffic. (First page visible upon accessing a specific website profile). What is it?

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events ) GA4 Events are more robust.